Senior Marketplace Manager - Expert in TikTok Shops & Amazon eCommerce CPG​/FMCG Brands

Position: Senior Marketplace Manager - Expert in TikTok Shops & Amazon eCommerce Growth for CPG/FMCG Brands

Company Overview At Pearl West, we don’t just manage brands—we own and scale them.

With a $45M+ run-rate revenue across six brands, we’ve built a performance-driven, results-oriented machine.

We blend operational efficiency with aggressive growth, focusing on Amazon, and emerging marketplaces like Tik Tok Shops —our next big growth engine.

Our mission is straightforward:

• Build unforgettable brands, scale them with precision, and exit at peak.
• No red tape.
• Just ownership.
• We're looking for people who thrive in a fast-paced environment and are ready to take full ownership of their numbers.
• Role Overview We’re hiring a Marketplace Manager with deep expertise in Tik Tok Shops to drive growth and optimize revenue across Tik Tok Shops and Amazon.
• This role is perfect for someone who knows how to squeeze every ounce of performance from these marketplaces, managing everything from listings to paid media to inventory coordination.
• If you’ve mastered Tik Tok Shops and are ready to make a big impact, this is your chance to lead the charge.
• This is a full-time, remote-first position with a focus on driving P&L impact.

Key Responsibilities Own and Execute Growth Strategy for Tik Tok Shops and Amazon:

• Develop and implement tailored growth plans for Tik Tok Shops and Amazon.

Use data, trends, and category insights to drive sales, visibility, and profitability. Master Platform Algorithms and Buyer Behavior:

• Stay ahead of Tik Tok Shop and Amazon’s algorithm updates, ad platforms, SEO ranking, and emerging consumer trends to outsmart competitors and optimize both organic and paid performance. Lead Cross-Functional Growth Initiatives:
  Collaborate closely with creative, supply chain, operations, and performance marketing teams to ensure seamless coordination between content, inventory, fulfillment, and advertising. Optimize Product Lifecycle:
  Manage everything from new product launches to scaling existing products.

Oversee listing optimization, review acquisition, pricing adjustments, bundling strategies, and re-ranking campaigns to maximize product success. Data-Driven Optimization:

• Continuously monitor performance dashboards, analyze data, and identify actionable insights.

Execute rapid test-and-learn cycles to increase traffic, conversion, and minimize inefficiencies. Key Performance Indicators (KPIs) Marketplace Revenue Growth:

• Track overall sales performance and year-over-year growth across Tik Tok Shops and Amazon. Profitability per Channel:
  Ensure profitable scaling across platforms by tracking contribution margins after ad spend, fees, and fulfillment. Operational Efficiency:
  Measure inventory health, fulfillment speed, return rates, and resolve any listing issues promptly to ensure smooth operations. Listing & Content Optimization Performance:
  Evaluate product visibility, conversion rates, keyword ranking, and content accuracy across Tik Tok and Amazon listings. Advertising Effectiveness:
  Assess campaign ROI, ad cost control (ACOS/TACoS), and the impact of paid media on sales growth.

Required

Skills & Qualifications Must-Have

Skills:

• Proven experience scaling marketplace revenue on Tik Tok Shops and Amazon.
• Expertise in Tik Tok Shop's unique marketplace nuances, algorithms, and ad tools.
• Strong understanding of listing optimization, keyword research, and paid media management on Amazon and Tik Tok.
• Deep understanding of P&L drivers within e-commerce and marketplace ecosystems.
• Excellent organizational and communication skills to manage cross-functional projects.

Nice-to-Have

Skills:

• Experience with aggregators, brand rollups , or fast-scaling eCommerce brands.
• Familiarity with tools like Helium
  10, Jungle Scout, Perpetua , or similar.
• Walmart marketplace experience is a bonus.
• Experience &
  
  Education:
• 3+ years managing marketplace channels for consumer brands, with a proven track record of driving growth on Tik Tok Shops and Amazon. Degree not required— execution results matter most.

Who Should Apply?

• ✅ Apply if you:
  Have hands-on experience scaling brands on Tik Tok Shops and Amazon. Are analytical but decisive —you make calls that drive revenue and performance. Thrive in ownership-first environments with a high focus on results and…