Marketing Operations Manager

Marketing Operations Manager

At Sirona Medical
, we're building software that enables physicians to work as fast as they can think.

Each year in the U.S.,
billions of patient images are captured and nearly all of them are reviewed and diagnosed by radiologists. These specialists are the central hub of diagnostic medicine:
over 80% of all healthcare data flows through radiology IT systems
. Yet despite their pivotal role, radiologists are overburdened by outdated, fragmented software which limits their efficiency and ultimately the quality and efficiency of care that health systems can provide patients. That's where Sirona comes in.

We're a San Francisco-based, cloud-native software company with employees around the world. Our deep understanding of both the practice and business of radiology has allowed us to build RadOS
a unified, AI-powered operating system powering the entire radiology workflows.

Sirona is uniquely positioned to transform the way radiology is practiced. We're delivering the organizational shift that both individual radiologists and entire practices urgently need:

• A unified , intuitive, and platform-agnostic solution
• A streamlined workspace that makes every part of the radiologist's workflow faster and easier
• The freedom to read from anywhere, for anyone

By cutting clicks, optimizing diagnostic time, and unlocking efficiencies that extend far beyond the reading room into all care settings , Sirona empowers radiologist sand in doing so, we help the entire healthcare system move faster, smarter, and with greater impact on patient outcomes.

Sirona Medical is building a world-class go-to-market (GTM) engine to accelerate growth and elevate how we connect with healthcare leaders. We're seeking a Marketing Operations Manager to drive the execution, measurement, and optimization of integrated marketing campaigns across our martech stack.

This role bridges strategic operations and hands-on campaign execution ensuring that data, systems, and processes enable the demand generation team to create measurable impact. The ideal candidate combines technical fluency in tools like Salesforce (SFDC) and Hub Spot (or similar MAP) with a marketer's instinct for campaign performance, efficiency, and scalability.

You'll own the marketing infrastructure that powers lead management, campaign execution, and reporting, helping the team convert insight into pipeline.

As the Marketing Operations Manager, you'll be the connective tissue between data, technology, and execution that ensures Sirona's marketing engine runs efficiently and effectively. You'll empower the team to scale campaigns, measure what matters, and optimize for revenue growth.

This is a high-impact, hands-on role at the intersection of operations, analytics, and campaign management. The role is perfect for someone ready to own the operational backbone of modern marketing and help guide the team to make informed decisions about campaign flow, processes and improvements to the martech stack.

Key Responsibilities:

• Build, execute, and optimize multi-channel marketing campaigns (email, digital, webinars, events) within Hub Spot, Salesforce, and connected platforms
• Manage audience segmentation and campaign automation
• Ensure seamless campaign and lead handoffs to SDR and sales teams, maintaining full visibility from Lead to MQL to SQL
• Collaborate with Growth Marketing and Product Marketing to align campaign data tracking and attribution models
• Serve as the operational owner for the marketing tech stack including Hub Spot, Salesforce, and data integrations (e.g., Zoom Info, Linked In, Definitive Healthcare)
• Maintain data cleanliness, enrichment, and compliance (e.g., opt-outs, GDPR)
• Monitor system performance, troubleshoot issues, and implement best practices for automation and reporting
• Partner with Rev Ops on lead routing, pipeline visibility, and campaign influence tracking
• Assist in developing and managing reports and dashboards for campaign performance, lead flow, and ROI metrics
• Conduct regular campaign analysis to identify gaps and optimization opportunities
• Support A/B testing to improve email campaign performance
• Report key insights and recommendations to the Director of Demand Generation and cross-functional stakeholders
• Document workflows and campaign best practices to scale marketing operations
• Educate marketing team members on systems, reporting, and data for new tech recommendations and improvements within the current tech stack
• Partner with Sales Operations and Rev Ops to align reporting frameworks and KPIs across GTM functions
• Contribute to quarterly planning and campaign retrospectives to inform future initiatives

Key

Qualifications:

• 35 years of experience in Marketing Operations, Demand Generation, or Revenue Operations within a B2B SaaS
• Proficiency with Salesforce CRM (campaigns, reports, dashboards) and marketing automation platforms (Hub Spot (preferred), Marketo, or Pardot)
• Strong analytical mindset with comfort in data-driven decision-making
• Basic knowledge of digital…