Programmatic Media Buyer

The role

SoFi is seeking an experienced and analytical Programmatic Buyer/Trader to join our fast paced in‑house media team. This role is crucial for executing and optimizing complex programmatic campaigns, with a heavy emphasis on the digital video ecosystem (including Connected/Streaming TV and Digital Video). The ideal candidate has a proven track record of managing high volume campaigns across multiple DSPs, ensuring performance goals are met, and translating data into actionable strategies that drive member acquisition and brand growth.

• Own the end to end execution of programmatic campaigns across multiple channel types (CTV/OTT, Digital Video, Audio Streaming) ensuring campaigns deliver in full and hit aggressive performance KPIs (e.g., CPA, ROAS, VCR).
• Own the negotiation, setup, and performance monitoring of sophisticated programmatic deals (PMPs, Preferred Deals, Guaranteed) to secure premium inventory and unique audiences at favorable rates.
• Serve as the platform expert for our primary DSPs, staying ahead of new features, industry best practices, and troubleshooting complex setup issues.
• Drive strategy around audience application and testing.
• Gain hands‑on experience with first party data ingestion, testing, and implementation within the programmatic ecosystem (e.g., CDP integration, DMP segment activation).
• Utilize advanced analytics tools (e.g., Tableau, Power BI, Excel) to analyze large datasets, identify performance drivers, and generate strategic, actionable optimization insights.
• Manage trafficking and ad serving functions, including extensive hands‑on experience with Campaign Manager 360 (CM360).
• Expertly handle creative rotation, verification, and site placement management.
• Own the process of tag building, implementation, and QA for various media vendors and campaign types to ensure accurate tracking and measurement.
• Partner closely with internal stakeholders (e.g., Media strategy, Analytics, Product) to align trading strategies with broader business objectives and ensure cohesive execution.
• Proactively monitor campaign pacing, deliverability, and performance, implementing adjustments in real time to maximize efficiency and scale.
• Advance our internal measurement frameworks, leading impact driven by campaigns to establish marketing KPIs and forecast long‑term growth.
• Build reports and own communication with key internal stakeholders to keep the business apprised of marketing performance.
• Contribute platform and product feedback to internal MDS/strategy teams to drive continuous improvement in our trading capabilities and proprietary tools.

• 4–7 years of hands‑on programmatic trading experience, preferably gained within an agency or in‑house team environment.
• Demonstrate a proven track record in constructing and executing successful programmatic video campaigns that achieve defined client Key Performance Indicators (KPIs).
• Exhibit deep working knowledge and demonstrable experience leveraging multiple Demand‑Side Platforms (DSPs) (e.g., Yahoo, Amazon, DV360, The Trade Desk).
• Possess strong working knowledge of ad serving platforms, specifically Campaign Manager 360 (CM360), including competence in tag generation, trafficking, and reporting.

Technical Skills

• Maintain advanced proficiency in Excel/Google Sheets for data analysis and campaign reporting (experience with Tableau and Amplitude is advantageous).
• Possess strong analytical and quantitative skills, including the ability to synthesize large data sets to derive actionable campaign insights.
• Demonstrate a solid understanding of ad operations processes, encompassing tag building, implementation, troubleshooting, and media verification vendor management.

Non‑technical Skills

• Exhibit strong organizational and project management capabilities, with the capacity to independently manage projects from inception to completion within a fast‑paced environment.
• Adopt a solutions‑based mindset, demonstrating the ability to diagnose and resolve complex issues related to campaign setup or performance.
• Function as an effective communicator with a proven ability to present key learnings and insights to non‑technical stakeholders.