Senior Manager, Partner Lifecycle Marketing

Senior Manager, Partner Lifecycle Marketing

We are looking for a strategic, execution-oriented Senior Manager to own and scale our Partner Lifecycle marketing programs — shaping how we engage, enable, and retain the real estate professionals who drive a meaningful portion of our transaction volume.

Location Phoenix, AZ;
Seattle, WA;
Miami, FL. Must be within 50‑mile commuting distance and able to work in office 4 days a week.

What You Will Do

• Strategy & Program Ownership
  • Own the full partner lifecycle journey across email, SMS, and push — from agent sign‑up and onboarding through enablement, activation, reactivation, and retention.
  • Design and execute multi‑channel programs that educate partners on Opendoor’s value proposition, drive referral behavior, and maximize lifetime partner value.
  • Build segmentation and personalization strategies based on partner type (agents, brokers, institutional partners), engagement level, transaction history, market dynamics, and predictive signals.
  • Partner with Sales to define lead scoring, routing logic, and handoff protocols that optimize partner conversion and experience.
• AI‑Powered Personalization & Automation
  • Lead the development and deployment of AI‑powered email personalization — leveraging dynamic content, behavioral triggers, and predictive models to deliver 1:1 relevant messaging at scale.
  • Build automated workflows and drip campaigns that reduce manual touch points while increasing engagement and conversion.
  • Collaborate with Marketing Operations and Analytics teams to implement and optimize personalization engines, testing frameworks, and performance dashboards.
• Experimentation & Optimization
  • Establish a rigorous testing roadmap across creative, messaging, timing, segmentation, and channel mix to continuously improve program performance.
  • Run A/B and multivariate tests on key journeys, messaging frameworks, and AI personalization strategies.
  • Analyze results, extract insights, and scale learnings across the partner lifecycle program.
• Cross‑Functional Partnership
  • Work closely with Partner Sales leadership to align on priorities, share performance insights, and co‑develop enablement content.
  • Collaborate with Brand and Creative teams to develop partner‑specific assets and messaging that balance brand consistency with channel‑specific needs.
  • Partner with Growth Science and Analytics teams on attribution modeling, incrementality measurement, and cohort analysis.
• Metrics & Reporting
  • Define, track, and report on key performance metrics including partner engagement rates, referral conversion, email‑driven transactions, LTV by cohort, and program ROI.
  • Deliver regular performance readouts and strategic recommendations to VP and executive leadership.
  • Build dashboards and reporting infrastructure that provide real‑time visibility into partner lifecycle health.

What You Bring

• Minimum 5+ years in lifecycle, CRM, or partner marketing (B2B/B2B2C environments) with a proven track record of building and scaling multi‑channel programs that drive measurable business outcomes.
• Hands‑on expertise with Braze, Iterable, or similar enterprise marketing automation platforms — you can build complex journeys, segmentation logic, and dynamic content without heavy support.
• Strong technical skills (HTML, SQL, audience building, API integrations, analytics platforms) and experience implementing AI‑powered personalization and behavioral automation at scale.
• Autonomous operator with test‑and‑learn mentality — identify opportunities, design rigorous experiments, move fast, scale what works, and kill what doesn’t.
• Systems thinker and hands‑on executor — equally comfortable building the strategy deck and setting up the campaign in platform.
• Excellent stakeholder management and communication skills — influence cross‑functional partners, distill complex programs into executive‑level recommendations, and build productive partnerships with Sales teams.

Bonus Points If You Have

• Experience in real estate, proptech, or high‑consideration financial services.
• Background in AI/ML applications for marketing (LLMs, predictive modeling, recommendation engines).
• Familiarity with partner enablement, sales enablement, or channel…