Social Media and Marketing Specialist
Listed on 2025-12-06
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IT/Tech
Digital Marketing, Social Media Marketing
Company Overview
Zeno Power is the leading developer of nuclear batteries – compact power systems that provide reliable, clean energy in frontier environments. By harnessing the heat from radioisotopes, Zeno’s batteries power critical missions on Earth, in space, and bring this technology to market by 2027, Zeno is seeking out purpose-driven and innovative professionals who are comfortable working in a startup environment. Team members will have a direct impact in enabling commercial and national security missions from the depths of our oceans, to the surface of the moon, and in austere environments here on Earth.
Zeno is proud to be an Equal Opportunity Employer and is committed to attracting, retaining, and developing a highly qualified, diverse, and dedicated work force. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law.
Media and Marketing Specialist
We are looking for a highly driven Social Media and Marketing Specialist to join our growing communications team. This is a high‑impact and high‑independence role where you won't just post content; you'll shape Zeno's digital voice and drive the real‑time conversations defining the future of space, energy, and deep tech. You will own our corporate and executive social media presence, produce strategic content, and support integrated marketing initiatives to accelerate our mission to power the frontier.
In this role you will be responsible for:
- Develop and execute the end-to-end social strategy for the Zeno brand. Your goal is to make Zeno a leading voice in nuclear innovation that's technically credible and visionary on X and Linked In.
- Produce high-quality, engaging content including graphics, short‑form copy, and simple visual assets that translate complex technical ideas into accessible, compelling narratives.
- Work directly with our in‑house production team to strategically drop video and photo content for maximum reach.
- Handle all day-to-day posting and real-time audience engagement. You'll move beyond scheduling to run live commentary and jump into breaking industry conversations on X, acting as a genuine community manager, not just a moderator.
- Proactively monitor conversations around space, energy, and defense to engage authentically with industry communities and identify trends for reactive content opportunities.
- Own our social analytics. Use platform data to constantly test, iterate, and prove the ROI of your strategy—no busy work, just measurable results.
- Craft high-impact, authentic narratives for our leadership on social platforms such as X and Linked In.
- Conduct content mining (e.g., from speeches, interviews, presentations) to generate original, high-value insights and opinions for executive posts.
- Develop a consistent publishing cadence to establish executives as key thought leaders in the space, maritime, energy, and defense sectors.
- Manage the content review and approval process with executives and internal stakeholders to ensure rapid, compliant publishing.
- Proactively monitor and surface relevant industry news and competitor activity for executive engagement and commentary.
- Identify, vet, and build relationships with relevant social media influencers, subject matter experts, and key opinion leaders (KOLs) in the aerospace, maritime, defense, and deep tech communities.
- Develop strategies to collaborate with these voices, expanding Zeno's reach beyond our immediate network to reach new audiences.
- Partner with the Communications Manager to amplify product launches, partnerships, events, and executive thought leadership.
- Support the production and distribution of the company's email newsletter, including content development, list management, and analytics.
- Support basic website content updates and collaborate on search engine optimization (SEO) initiatives to increase…
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