Senior Product Designer, Growth Leads

Senior Staff Product Designer, Growth Leads

Join Gusto to shape the future of ’s top‑of‑funnel experience as part of the Growth Leads team. This rare opportunity allows you to influence how hundreds of thousands of small businesses discover, learn about, and ultimately decide to try Gusto.

Gusto is on a mission to grow the small business economy. We handle the hard stuff—payroll, health insurance, 401(k) s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses and build a workplace that represents and celebrates the customers we serve.

As a Senior Staff Product Designer, you’ll craft high‑impact, top‑of‑funnel experiences that drive qualified leads and reflect Gusto’s brand and values. You’ll bring together visual and interaction design excellence, marketing and conversion sensibilities, and a systems mindset for CMS‑driven platforms. In line with Gusto’s goal of becoming an AI‑native company, you’ll explore how emerging AI technologies can enhance the design process, personalize customer experiences, and improve conversion.

Working closely with Product, Engineering, Marketing, Brand, Content, and Data partners, you’ll define strategy, execute high‑velocity experiments, and design with empathy—ensuring our growth is both data‑informed and customer‑centric.

The Growth team at Gusto is responsible for the entire customer funnel—from discovery to onboarding to ongoing product adoption. Our work is user‑centric, value‑led, and prioritizes trust, clarity, and long‑term impact. As a key contributor, you’ll collaborate with Engineers, Product Managers, Data Scientists, and strategic partners to shape critical moments across the customer journey, especially on

• Drive the end‑to‑end design strategy and execution across  and other top‑of‑funnel touchpoints, including campaign‑driven experiences.
• Lead vision work to evolve the  experience, balancing long‑term strategic thinking with iterative improvements that drive immediate impact.
• Design elegant, conversion‑optimized user experiences that clearly communicate Gusto’s value proposition.
• Design for modularity and scale, balancing brand storytelling with CMS and system constraints.
• Drive personalized, high‑impact user journeys tailored to varied customer segments and needs.
• Partner with Marketing, Product, Engineering, and Data to craft and test data‑informed hypotheses and launch rapid, iterative experiments.
• Develop and execute experimentation programs to optimize user flows and inform decisions at scale.
• Stay ahead of how AI is transforming organic search and discovery, evolving ’s architecture and content strategy to remain optimized for SEO and local behaviors.
• Leverage AI‑assisted tools and insights to prototype faster, surface opportunities, and design personalized experiences that improve conversion.
• Collaborate with cross‑functional partners to define responsible, transparent, and human‑centered uses of AI in growth and acquisition experiences.
• Explore and prototype AI‑enhanced CMS workflows that enable dynamic content creation, intelligent segmentation, and faster test iteration.
• Evolve Gusto’s design system and brand language to support intelligent, adaptive experiences—balancing automation with human creativity and craft.
• Advocate for customer‑first, empathetic design thinking that supports trust‑centered growth.
• Mentor and uplift designers across the Growth team—fostering craft, experimentation, and AI fluency across design practice.

• 10+ years of product design experience focused on growth, marketing, funnel optimization, and top‑of‑funnel experiences.
• A portfolio that showcases elegant, high‑conversion design work across web and responsive surfaces.
• Proven ability to design for CMS‑driven systems, modular frameworks, and complex, interconnected product experiences.
• Deep understanding of information architecture, UX best practices, and service design principles—especially for lead generation and content‑heavy surfaces.
• Strong visual craft with a sharp eye for layout, hierarchy, and…