Director of Bars

Director of Beverage | Columbia Hospitality

Join to apply for the Director of Beverage | Columbia Hospitality role at Columbia Hospitality.

$90,000.00/yr - $/yr

• Eligibility of perks is dependent upon job status
• Salary Range: $90,000 to $125,000 DOE
• Cellphone Allowance
• Incentive Eligible
• Commuter/Parking Allowance
• Get Paid Daily (Make any day payday)
• Paid Time off & Holiday Pay (Because Balance Matters)
• Benefits - Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans
  -with employer contribution
• Values Based Culture (#OMGLIFE)
• Culture Add (Creating Space for Fresh Perspectives)
• Referral Bonus (Get Paid to Recruit)
• Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
• Employee Assistance Program
• “Columbia Cares” Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Online Learning Platform to Help You Grow!
• Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)

• Design, oversee, and refine comprehensive training initiatives and materials for all beverage operations, covering spirits, beer, wine, and non‑alcoholic selections, as well as ambient atmosphere enhancements.
• Establish and uphold standards for all bar outlets, including product curation, signature and classic cocktail recipes, menu design, uniform policies, equipment specifications, and pricing strategies.
• Monitor program success through third‑party compliance assessments, detailed category‑specific menu reviews, and collaboration with property leadership to implement necessary adjustments.
• Cultivate and maintain strategic partnerships at the corporate level to support beverage initiatives and uphold corporate directives.
• Develop and coordinate training programs and support resources for hotel restaurants, bars, banquet spaces, minibars, and room service.
• Provide hands‑on staff training at new locations during pre‑opening phases upon request.
• Build strong relationships with local partners, brands, sponsors, industry taste makers, vendors, and cultural organizations to facilitate collaborative events and impactful activations.
• Support the creation and execution of local experiences and promotional events in partnership with beverage suppliers, aimed at increasing traffic and revenue.
• Travel as required to attend corporate meetings, industry conferences, launch events, new openings, support trainings, and property transitions.
• Act as a key team member on task forces, offering mentorship and training to bar staff and leadership to ensure high standards of service and expertise.
• Assist in menu development, including layout, recipe standards, house‑made ingredients, and sourcing strategies.
• Collaborate with finance teams on pricing models, cost control, and profitability enhancement strategies.
• Support the rollout of new venues and contribute to property acquisition efforts.
• Lead ongoing educational initiatives via webinars, conference calls, and the dissemination of tools and resources.
• Develop consistent messaging points across properties to support new programming and marketing activations.
• Identify and leverage opportunities for mixology‑led events with Food & Beverage teams to drive visibility and revenue.
• Represent the organization at industry panels, keynote events, and networking functions.
• Engage with industry groups and educational programs to support professional development and scholarship initiatives.
• Perform additional duties as required to support overall brand and operational objectives.

• Deep industry expertise across spirits, wine, beer, and the three‑tier distribution system.
• Proven track record of leading projects from concept through execution within hospitality settings.
• Strong understanding of beverage performance metrics and standards across diverse environments.
• Creative approach to beverage promotions, menu innovation, and customer engagement.
• Ability to make informed business decisions that balance profitability with innovation.
• Extensive mixology and craft cocktail experience; certifications such as Cicerone, CSS, CSW, or WSET are a plus.
• Minim…