Course Instructor, Marketing

Marketing Instructor

3 days ago Be among the first 25 applicants

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency‑based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student‑focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Grade:
Faculty 506

Pay Range: $71,300.00 – $

As a Marketing Instructor, you will develop and deliver instructional materials, coach students, and facilitate online learning communities to support student success in a competency‑based environment.

• Develop instructional materials aligned with learning objectives and course competencies for both self‑service and virtual one‑to‑many events.
• Provide engaging virtual one‑to‑many events aligned with learning objectives.
• Participate in faculty learning communities and other developmental opportunities to continually grow knowledge and expertise.
• Deliver proactive, relevant, and effective one‑to‑one virtual instruction in a specific course or domain.
• Facilitate student communities to support peer collaboration, effective faculty interaction, and student development.
• Provide one‑to‑one virtual coaching to help students achieve personal, academic, and career goals.
• Adapt instructional and coaching practices to common and typical student needs.
• Perform other job‑related duties as assigned.

• Subject‑matter expertise in the assigned content and skills of the course(s)/domain(s).
• Strong knowledge of how student characteristics interact with different learning needs.
• Strong communication skills with the ability to moderate online student communities.
• Ability to use student profiles and learning behaviors to identify individual needs.
• Demonstrates respect for and value of diverse perspectives and experiences.
• Ability to adapt standard resources and instructional plans for individual student or group needs.
• Apply adult learning principles to build student competency in a virtual one‑to‑one setting.
• Provide encouragement for student self‑reflection and metacognition.
• Flexibility to adjust instructional approach based on student needs and preferences.
• Skilled at using data to identify students in need of proactive support.
• Ability to adapt timing, modality, and frequency of outreach to individual needs.
• Strong active listening skills and emotional intelligence with adult students.
• Solid understanding of coaching strategies for personal, academic, and professional development.
• Willingness to engage in regular self‑reflection and re‑evaluation of beliefs and approaches.
• Proficient in developing presentation materials that are visually engaging and accessible.
• Ability to develop learning facilitation experiences and formative self‑assessment activities.
• Skilled at implementing relationship‑building activities for online student communities.
• Ability to facilitate synchronous student interaction in a virtual environment.

• Master’s Degree in marketing or related field (Doctorate preferred). Education must be from an accredited institution.
• Minimum 3 years’ experience in Higher Education teaching marketing fundamentals and management, preferably in an online distance‑based model.
• Minimum 3 years of industry experience in marketing.
• Demonstrated ability to coach and mentor using social‑emotional learning strategies.
• Experience working with web‑based content delivery platforms such as Web Ex.
• Ability to break down and disseminate difficult topics for student understanding.
• Proven ability to deliver engaging and interactive live (one‑to‑many) events.
• Excellent collaboration and interpersonal skills.
• Demonstrated ability to…