Senior Product Manager, Shop Advertiser - Global Monetization Product and Technology

Senior Product Manager, Shop Advertiser Experience – Global Monetization Product and Technology (Seattle)

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We are seeking an experienced Product Manager to lead the development and optimization of our advertiser experience for Shop Ads campaigns within Tik Tok Ads Manager. This role is pivotal in building holistic e‑comm ad solutions that make online advertising more accessible and effective for sellers of all sizes.

• Lead the development and optimization of Shop Ads advertiser experience within Tik Tok Ads Manager for performance ads campaigns.
• Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze Shop Ads campaigns.
• Own the roadmap and strategy for campaign management features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs.
• Collaborate with cross‑functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers.
• Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences.
• Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep Tik Tok at the forefront of advertising solutions.
• Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.

Minimum Qualifications:

• BA/BS degree.
• 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
• 2+ years of experience building and launching ad interfaces or platform products, in addition to overall experience.
• Strong problem‑solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
• Proven ability to collaborate cross‑functionally with engineering, design, data science, and other teams.
• Excellent communication skills, capable of articulating complex product concepts to both technical and non‑technical stakeholders.
• Bilingual in Mandarin for global cross‑functional collaboration with Chinese stakeholders. (high proficiency, oral and written)

Preferred Qualifications:

• Strong knowledge of the online advertising ecosystem, including ad creation, optimization, bidding and Tik Tok Shop ecosystem.
• Experience with Tik Tok Ads Manager or other major ad platforms and/or experience with shopping platforms.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate…