Experiential Design Lead, Retail

Who We Are

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

• Runner First — We act in the best interest of the runner
• Word is Bond — We do what we say we’ll do
• Champion Heart — We give our all in everything we do
• There is no “I” in Run — We stay generous with our humanity
• Keep Moving — We find ways to move every day, because joy is kinetic!

The Brooks Creative Lab imagines/designs/curates/manifests creative assets for internal and external Brooks partners. Print, digital, events, retail, packaging, visual merchandising are our canvas, and runners are our inspiration. Your work will appear in marketing initiatives for ecommerce, advertising, retail, events, social, paid media, packaging initiatives and other POP and printed materials such as workbook and sales meeting signage.

As the Experiential Design Lead, Retail at Brooks, you will collaborate with creative leaders in the Creative Lab and the Brand Creative Director to deliver transformative design experiences that embody the “Let’s Run There” platform at both new and existing retail locations. Your design leadership will drive innovative local marketing brand creative strategies, encouraging consumers to engage with their local Brooks stores.

Your work will directly influence how the Brooks brand is experienced in retail, fostering deeper connections with consumers and supporting business growth.

• Serve as the subject matter expert for retail experiential design, events, and local marketing, providing strategic guidance and creative leadership.
• Establish and uphold standards for retail graphic execution, creative style guides, décor and experiential seasonal guides, and presentation design, ensuring consistency and excellence across all retail touchpoints.
• Lead the design and implementation of sign and graphic guides, driving a unified and compelling brand experience throughout retail environments.
• Lead the development of 3D renderings, photo‑composites, and graphics to communicate experiential intent; collaborate with Creative Strategists, production designers, and project managers to deliver scalable solutions within budgetary requirements.
• Oversee the creation of scaled floor plans, drawings, and 3D models to clearly communicate project needs for experiential and décor initiatives.
• Drive brand seasonal updates and local marketing initiatives, ensuring all creative outputs align with the broader brand strategy.
• Lead the design and execution of store opening events, ongoing in‑store experiences, and retail marketing activities, delivering innovative solutions that engage and inspire.
• Develop creative solutions for miscellaneous retail and local marketing needs, adapting quickly to evolving project requirements.
• Translate briefs into compelling creative concepts across video, digital, print, store décor, window displays and other retail formats, ensuring clarity and impact in every deliverable.
• Own the concept and design of retail experiential displays and events, collaborating with production teams and external partners to produce dimensional displays and décor elements that meet safety, efficiency, and quality standards.
• Prepare and present concepts to senior leadership, articulating creative strategies and solutions with confidence and clarity.
• Consult with creative leadership, marketing, and business partners to map out campaign strategies, design ideas, and tactical directions that achieve client objectives.
• Facilitate project brainstorms, fostering a collaborative environment that encourages innovative thinking and creative problem‑solving.
• Lead the final design and production of décor elements, working with production teams and vendors to ensure deliverables meet safety, efficiency, and installation standards.
• Guide and review work from junior designers and freelancers, offering…