Senior Copywriter, Lifestyle

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First – We act in the best interest of the runner
• Word is Bond – We do what we say we’ll do
• Champion Heart – We give our all in everything we do
• There is no “I” in Run – We stay generous with our humanity
• Keep Moving – We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement – because we’re all moving towards something. Let’s run there.

The Brooks Creative team imagines, designs, curates, and manifests creative concepts, campaigns, and assets that define and express the Brooks brand. Web, digital, events, print, retail, packaging – even porta‑potties – are our canvas and runners are our inspiration. Our growing team seeks a Digital Designer to develop digital marketing creative to support eCommerce, articles, CRM, social, and more. As the Senior Copywriter, Lifestyle at Brooks, you will develop a wide range of concepts, from global brand level campaigns for our lifestyle category to product specific promotions, to bite sized content, to digital headlines and unique stories.

This creative thinker will partner with designers, art directors and other writers on the team to come up with groundbreaking ideas that will meet runners and style seekers where they are, and in unexpected ways. Your creative range must be vast and have the elasticity to stretch across in‑store POP, events, video, and most importantly, conceptual advertising work. You may assist in estimating production costs and creative timelines as needed.

To be successful in this role, you’ll be a creative talent who can champion your point of view while graciously building consensus. You must be a voracious learner; your colleagues will look to you for the details about our brand, our runners and style seekers, and our creative style. Impeccable spelling, grammar, and proofreading skills are integral to the role.

• Partner with designers and art directors on the team to come up with breakthrough creative campaign ideas to reach new runners and style seekers with the Brooks brand voice.
• Concept and create executions for seasonal product launches, creative development, and Seasonal Creative Guides – in partnership with other creatives across the organization.
• Concept, script and create video content for product storytelling.
• Organize, concept, and execute against large campaign needs, including brand lifestyle focused campaigns, product launches, and other lifestyle related marketing opportunities.
• Play a critical role in building Brooks into the most‑loved running brand and find new and better ways to connect with runners.
• Mentor and support other copywriters, and partner with freelancers to ensure Brand Creative goals and deadlines are met.
• Manage multiple projects simultaneously in a fast‑paced environment, ensuring that the team delivers exceptional creative on time, and on budget.
• Build and foster relationships with other team‑members at Brooks to gain and maintain a current and deep understanding of what drives the brand, business and products.
• Collaborate with fellow copywriters and effectively brainstorm and partner with various Creative team members in the pursuit of the best possible content.
• Present ideas and concepts clearly and effectively to the Creative leadership team.
• Take initiative and ownership of assigned projects. Bring passion to creative problem solving and lead by example. Talk shop, ask questions, speak up, have a point of view, think strategically, champion the importance of detail, have fun, wear many hats, roll up your sleeves, and cultivate optimism.

• An online portfolio demonstrating phenomenal creative excellence…