Content Manager, Videography and Photography

** Job Description
**** POSITION PURPOSE
** Reporting to the Content and Brand Services Director (Director) the Content Manager, Videography and Photography (Content Manager) is responsible for developing and executing UW Medicine’s video and photography brand assets. This includes planning photo and video shoots, taking photos and videos, engaging with vendors and talent, and managing a digital asset library.

This position is also responsible for developing and executing brand photography and videography strategy, including ensuring brand guidelines are current.

The Content Manager collaborates with UW Medicine colleagues across the health system and medical school,  bringing together disparate photo and video priorities from a variety of stakeholders . This position  must work with marketing managers, project managers and department and clinic leadership with different priorities while influencing the appropriate outcome with measurable results.
** POSITION COMPLEXITIES
** This position is a multifaceted role as both a creative leader and manager within a fast-paced, brand-sensitive environment. The Content Manager must be able to navigate the complex structure of a large health system while balancing hands-on production responsibilities with strategic oversight and ensuring alignment with UW Medicine’s core strategy and brand identity.  This requires a unique combination of technical expertise, creative vision, and exceptional interpersonal skills to guide diverse subjects, from faculty and researchers to clinicians and staff, in producing authentic, resonant visual narratives.

The challenge is compounded by the need to ensure all content meets high quality standards, engages target audiences, and remains visually consistent across all platforms, often under tight deadlines and competing priorities.

This role involves supervising a full-time content producer and video production vendors while managing workflows, and fostering a collaborative, high-performing team culture. Strategic elements — such as developing and implementing a visual content strategy in alignment with brand guidelines — must be executed alongside logistical demands like overseeing equipment maintenance, managing budgets, coordinating with vendors, and managing the visual asset library.

Navigating the intersection of creativity, technical execution, strategic alignment, and operational efficiency requires agility, sound judgment, and the ability to adapt to evolving industry trends, audience expectations, and organizational priorities.
** POSITION DIMENSIONS AND IMPACT TO UNIVERSITY
** This position is responsible for the visual execution of communications representing UW Medicine at the highest level, elevating its brand position and reputation as a world-class health system anchored in research, education, and clinical care.

It also ensures the development, implementation, and enforcement of a consistent visual look and feel in our photos and videos, especially on the brand and service line level, to maximize engagement with key external audiences.
** DUTIES AND RESPONSIBILITIES
**** Video and Photography Production (40%)
*** Lead the planning, execution and post-production of video shoots and photo sessions, ensuring a consistent, high-quality output that resonates with our audience.
* Direct visual content creation, including scripting, storyboarding, capturing footage, photography sessions, editing, and final production.
* Capture photos and video that reflects UW Medicine’s mission and brand promise.
* Direct faculty, researchers, clinicians, and staff for natural, candid content.
** Visual Content Strategy (25%)
*** Develop and implement a comprehensive visual content strategy encompassing video and photography aligned with brand goals and audience preferences.
* Collaborate closely with marketing, graphic designers, and other teams to understand content needs and translate them into compelling visual narratives.
* Maintain visual consistency and adherence to brand guidelines across all video and photography content, ensuring it reflects the brand’s identity and values.
* Review and approve video and photo deliverables, providing…