Shop - Content Designer, Consumer

Tik Tok Shop - Content Designer, Consumer

About the team

The Tik Tok Shop team's mission is to create a world class e-commerce experience that helps Tik Tok users find and discover amazing new products and goods. We’re looking for an experienced Content Designer with e-commerce expertise to help shape UX strategies and craft content experiences that meet the needs of our users.

You’ll actively build relationships with stakeholders including Product Management, Product Design, Brand, Marketing, Engineering, and Localization teams to create engaging experiences, and also promote content design within Tik Tok. You will also partner closely with Content Designers across the Tik Tok Shop ecosystem, and be a pivotal partner in defining our local and global content strategies.

• Execute content design and UX writing for the Tik Tok Shop Consumer team.
• Drive content execution for campaigns and promotions.
• Collaborate with and influence design, product, research, and marketing teams in a fast‑paced work environment.
• Meet and align with teams globally to drive a cohesive product narrative.
• Lead initiatives to improve our processes and increase our ability to drive impact.
• Craft, proofread, and edit concise, conversational product UI content.
• Contribute to and evolve Tik Tok Shop’s regional content, voice, and style guidelines.
• Participate in design critiques to drive consistency and improve content quality across Tik Tok Shop.

• 1+ years of content design experience, with a portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, and product launch content.
• Experience creating content for global audiences and working in cross‑cultural environments.
• Strong cross‑team collaboration and communication skills and the ability to drive alignment with partners and stakeholders.
• Self‑starter who can manage multiple projects in a fast‑paced environment and stay focused when faced with changing requirements.
• Experience collaborating with Product Management, Design, Legal, Engineering, and Localization teams.

• Experience in e-commerce and/or social media.
• Experience with Figma.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at