Product Manager - Shop, Category Solutions

Responsibilities

About the Team:
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the commerce channel of choice for merchants, creators, and affiliates.

We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the Role:

As a Product Manager on the Category Solutions team, you will be responsible for driving growth and success for our e-commerce merchants. You will leverage your expertise in market analysis, product development, and merchant operations to identify key opportunities, design tailored solutions, and champion their implementation. Your work will directly impact the performance of our merchants and the overall growth of our business.

• Conduct in-depth analysis of the e-commerce landscape, identifying key opportunities and risks to inform strategic decision‑making and guide the development of actionable business strategies.
• Develop a deep understanding of the operational models, supply chain dynamics, and key challenges faced by e-commerce merchants.
• Design and implement tailored solutions to optimize their performance on the platform, driving industry growth and operational efficiency.
• Conduct research and analysis to identify pain points and growth opportunities for brands and small‑to‑medium businesses (SMBs).
• Develop and refine customized product solutions and drive implementation to accelerate GMV growth.

• Minimum Qualifications:
  • 5+ years of experience as a Product Manager.
  • Understanding of e‑commerce consumer habits and merchant operating models.
  • Demonstrates strong critical thinking skills and a natural curiosity, with the ability to analyze information objectively and draw well‑reasoned conclusions.
  • Excellent communication and presentation skills, skilled in cross‑team communication and collaboration.
  • Strong data‑driven mindset and excellent data analysis skills.
• Preferred Qualifications:
  • Experience in the e‑commerce industry.
  • MBA degree is a plus.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for…