Shop - Product Strategy Manager, Merchandise Analysis

Responsibilities

About

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the commerce channel of choice for merchants, creators, and affiliates.

With millions of loyal users globally, we believe Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the Team

The merchandise product team is responsible for the growth of selection and assortment of different products on Tik Tok Shop through different tools and platforms that are built for our merchants. This product strategy manager will partner closely with with Product Managers, Account Managers, and other key stakeholders to drive merchandising strategy.

• Serve as the product strategy owner within the Tik Tok Shop team, deeply understanding merchant needs in day-to-day merchandising operations and developing a competitive product strategy and roadmap.
• Identify merchant pain points and demands in merchandise operations and data analysis, and translate them into clear product requirements for Product Managers.
• Lead go-to-market (GTM) initiatives for merchandise diagnosis and analysis tools, targeting both global sellers and internal users.
• Assist in training AI models to generate accurate, easy-to-understand product analysis reports.
• Align product vision across teams and stakeholders, including senior leadership, and drive initiatives through to execution.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience.
• 2+ years of experience in the e-commerce industry, with direct involvement in product operations analysis (e.g., advertising performance analysis, product traffic analysis, new product operations).
• Strong analytical skills with the ability to formulate clear merchant strategies based on product data.
• Strategic thinker with a structured problem-solving approach and an innovative mindset.
• Strong cross‑functional collaboration and communication skills with engineering, design, data, and operations teams.
• Proficiency in SQL for basic data analysis, and strong product sensitivity with data‑backed judgment.

Preferred Qualifications

• MBA degree in related field.
• Experience in content‑driven e-commerce, including strategies for video, livestream, or visual descriptions to drive conversions.
• Familiarity with content commerce metrics and the dynamics of the merchant–creator ecosystem.
• Background in content commerce agency operations, with understanding of advertising strategies and promotional mechanisms.
• Experience in consulting, with strong structured thinking and high‑output execution capabilities.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves,…