Shop - Sr. Manager, Product Operations; Marketing Product Focus

Responsibilities

As part of the Product Operations team, you will lead market research, identify product opportunities, and build go-to-market strategies for Tik Tok's eCommerce products. You will be responsible for being a true product partner and expert, from opportunity identification to Go-to-Market planning.

• Establish a deep understanding of the needs of sellers, creators, and operations by conducting research as needed to drive product launches and iterations, and responsible for product penetration, satisfaction, and business growth.
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure our products remain innovative and ensuring a deep knowledge of the US localization and mindset.
• Issue identification and resolution, recommending and driving forward product optimizations to help improve and shape the future of Tik Tok's eCommerce products.
• Collaborate and often lead discussions with cross-functional teams, including Account Managers, Product Management, Operations, Design, Data Science, and Engineering, to shape the product strategy, roadmap, and adoption.
• Participate in the product development lifecycle, review various artifacts to ensure quality and clarity, and run and/or participate in user acceptance testing/beta to ensure product quality and optimal user experience prior to full-scale product launch.
• Plan and execute go-to-market activities, including product documentation, internal stakeholders training, target audience activation plans, and operational support tools.
• Monitor key product performance metrics, conduct gap analysis, and identify issues and optimizations to drive product improvement plans.

Minimum Qualifications

• Proven experience and track record in influencing product development and strategy using quantitative and qualitative market insights.
• Excellent communication and cross-team collaboration skills, comfortable navigating global organizational structures and aligning objectives across multiple teams.
• Strong analytical skills and a bias for action, comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
• A Bachelor s degree is required (related fields preferred: Marketing, Communications, or any similar field).
• A deep passion for content and shopping.

Preferred Qualifications

• 5+ years of experience in product marketing in the internet and E-commerce industry.
• 3+ years of eCommerce experience.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

For Pay Transparency Compensation Description (Annually)

The base salary range for this position in the selected city is $141360 - $275652 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and…