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Principal Product Manager

Job in Seattle, King County, Washington, 98127, USA
Listing for: SoFi
Full Time position
Listed on 2026-01-24
Job specializations:
  • Business
    Product Specialist, Business Management, Business Analyst, Business Development
Job Description & How to Apply Below
Position: Principal Product Manager, SoFi Money

Join to apply for the Principal Product Manager, SoFi Money role at So Fi

This range is provided by SoFi. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$/yr - $/yr

Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals.

The Role
At SoFi, we’re on a mission to help our members get their money right, and become a Top 10 Financial institution. We’re seeking an experienced Product Manager to own the vision, strategy, and delivery of SoFi Money’s onboarding, activation and cross-sell initiatives to create a world-class product experience for our Members in their first 90 days with SoFi.

Specifically, we are looking for someone with an experimentation mindset and a proven track record establishing effective product growth loops. You will focus on optimizing for account opens and deposits while providing a more contextually relevant product experience in our Members' early SoFi tenure.

What You’ll Do:

  • Create and articulate a comprehensive product vision, strategy, and roadmap for your product area, with a particular focus on iteration through experimentation.
  • Deeply understand Member use cases, industry trends, and business drivers to identify and advocate for new opportunities.
  • Collaborate closely with engineering and design through the product life cycle, from initial concept to high-quality delivery.
  • Effectively balance member, business, and technical goals with available resources to maximize impact.
  • Drive alignment and build trust with cross-functional stakeholders and across organizations within SoFi.
  • Promote a strong product culture by developing frameworks, implementing processes, and mentoring other Product Managers.

What You’ll Need:

  • 7+ years of product management experience with a proven track record driving growth through user-centered design and experimentation.
  • Experience with experimentation platforms (we use Optimizely and Stat Sig).
  • Bachelor’s degree or higher in a relevant field.
  • A proactive, results-oriented approach to your work.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Demonstrated ability to grasp complex user scenarios, technical concepts, and business drivers to make well-informed decisions.
  • Keen attention to detail and proficiency in distilling complex issues.
  • Exceptional written and verbal communication skills.
  • Ability to collaborate with and manage cross-functional groups of stakeholders.

Nice to Have:

  • Experience in financial services products, especially credit cards or lending products.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

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