Principal Product Manager - Tech, Products and Brands; Advertising

Principal Product Manager - Tech, Sponsored Products and Brands

Job  |  Services LLC

The Sponsored Products and Brands team at Amazon Ads is re‑imagining the advertising landscape through advanced generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across  and beyond. We are at the forefront of reinventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle – from ad creation and optimization to performance analysis and customer insights.

We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you’re energized by solving complex challenges and pushing the boundaries of what’s possible with AI, join us in shaping the future of advertising.

This position will be part of the Conversational Ad Experiences team within the Amazon Advertising organization. Our cross‑functional team focuses on designing, developing and launching innovative ad experiences delivered to shoppers in conversational contexts. We utilize leading‑edge engineering and science technologies in generative AI to help shoppers discover new products and brands through intuitive, conversational, multi‑turn interfaces. We empower advertisers to reach shoppers using their own voice to explain and demonstrate how their products meet shoppers’ needs.

We collaborate with various teams across multiple Amazon organizations to push the boundary of what’s possible in these fields.

As a Principal Product Manager for the team, you will define the product strategy for the business, drive appropriate technology choices, lead continuous innovation, and shape the future of e‑commerce. This is an opportunity to make a significant impact on the future of the Amazon vision. You will guide the team’s roadmap and drive alignment with partner business, engineering, and science teams across Amazon on high‑profile projects that create new experiences for shoppers and advertisers.

You will be instrumental in initiating greenfield projects and driving their development through all stages from inception to deployment.

• Set a long‑term vision for conversational ads on  and beyond
• Launch high‑impact ad experiences that delight customers on  and drive business success with advertisers
• Manage roadmap prioritization and trade‑offs among customer experience, monetization, technical and operational lift, and competing priorities across multiple stakeholder teams

• 2+ years of end‑to‑end product delivery experience
• 8+ years of technical product or program management experience
• Bachelor’s degree
• Experience with feature delivery and trade‑offs of a product
• Experience owning/driving roadmap strategy and definition
• Experience leading engineering discussions around technology decisions and strategy related to a product
• Experience technical product management

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement
• Ad Tech experience
• Gen AI experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include working safely and cooperatively with other employees, supervisors, and staff; adhering to standards of excellence despite stressful conditions; communicating effectively and respectfully to ensure exceptional customer service; and following all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position, including the abilities to adhere to company policies, exercise sound judgment, manage stress, work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and the Company’s reputation.

Pursuant…