Cobrand Program Manager

Company

Alaska Airlines

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day.

If you share our passion for creating an airline people love, we want to hear from you.

The Cobrand Program Engagement Manager owns the strategy and execution of cardholder engagement across the lifecycle for Alaska Airlines' Atmos Rewards cobrand credit cards. This role is accountable for driving activation, ongoing engagement, and benefit utilization through a coordinated engagement strategy that includes early‑month‑on‑book communications, trigger‑based campaigns, and targeted benefit education.

As a subject matter expert within Alaska's multi‑billion‑dollar cobrand portfolio, this individual contributor partners closely with Bank of America, Loyalty, Marketing, Analytics, and Technology teams to translate card benefits and program value into clear, timely, and relevant cardholder experiences that drive long‑term spend, retention, and satisfaction.

• Own and execute the cardholder engagement roadmap, including early‑month‑on‑book communications, lifecycle journeys, and trigger‑based campaigns that drive activation, repeat spend, and benefit utilization.
• Translate card features and benefits into clear, timely, and actionable messaging aligned to key moments across the cardholder lifecycle.
• Partner with Marketing, Loyalty, and Bank of America teams to develop and deploy targeted engagement campaigns across email, digital, and owned channels.
• Define segmentation, targeting, and testing strategies and continuously optimize campaigns based on performance and cardholder behavior.
• Analyze engagement, spend, and benefit‑usage data; ensure dashboards surface clear insights and translate results into actionable recommendations.
• Collaborate cross‑functionally with analytics, customer insights, UX, guest experience, operations, and technology teams to improve cardholder understanding and satisfaction.
• Serve as a subject matter expert on Atmos Rewards cobrand products and support senior leader updates by clearly articulating engagement performance and opportunities.

• 4 years of experience in loyalty, marketing, strategy, finance, business development or related area.
• Bachelor's degree, or an additional two years of relevant training/experience in lieu of this degree.
• Advanced analytical background with proven ability to navigate complex datasets.
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

• Airline industry experience.
• Experience developing strategic plans.
• Robust knowledge of loyalty programs, cobrand credit cards and/or partnership structures.
• Passion for loyalty programs, aviation, guest experience and platform development.
• Experience using Excel, Alteryx and/or Tableau.
• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies.
• Detail oriented and highly organized, with ability to multi‑task and work independently.

Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

88, / year

Seattle: 97,

Honolulu: 88,

Pay will be based on multiple factors, including and not limited to location, relevant experience/level and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

Note:

We don't typically hire at the top of the range.

Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly…