Marketing Manager

Overview

Compensation: $80,000 to $100,000 annually.

Location:

Scottsdale, AZ
Workplace Setting:
Fully Onsite

The Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures' platforming clients. This individual plays a crucial role by aligning that strategy with the ever-evolving needs of the independent businesses we support. The role is highly collaborative, is client-facing, and requires a high level of experience and understanding across all marketing functions.

This individual should be an A-team player with an exceptionally high belief and sharp business acumen to exceed goals.

Our mission is to help business owners achieve their personal, professional, and financial goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, disciplined, accountable, transparent, aligned, and results oriented.

This company operates nationally and is growing by the day.

• Creating a relationship with clients who then feel comfortable to reach out to gain advice and support from you, their trusted advisor
• Driving revenue growth within client businesses through the tangible and actionable recommendations driven by the PR MM
• Removing confusion and creating excitement to take control of lead generation by, showing clients how to properly track, nurture, and convert using proven marketing strategies

• Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketing
• Work collaboratively with cross-functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform Review
• Consult with clients to determine their 10-year marketing growth strategy
• Collaborate with 20+ clients from various industries with different marketing needs and varying levels of marketing acumen
• Define the platforming client’s brand messaging, customer engagement model, content calendar(s) and customer persona(s)
• Align the client’s customer journey to the organization’s brand strategy
• Guide clients through a seven-month journey to shift their perspective on marketing strategies in their business
• Test, report, optimize, and analyze program performance to identify key levers and opportunities for improvements that can be shared across platforms and programs
• Audit client’s digital presence across social profiles, website(s), and online service directories to provide strategic update recommendations
• Define metrics and analyze program success, and track and forecast growth and engagement
• Audit digital platform usage (including CRM utilization) to ensure that client businesses have effective customer service and retention strategies within their marketing programs
• Interact with clients at in-person events during the delivery of their 10X360 Platform Review
• Make recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitors

• Understanding of digital, traditional, social media, and strategic marketing opportunities
• Ability to leverage market research and data to guide clients toward decisions that will benefit the organization
• Demonstrates understanding of marketing statistics for social media platforms and where people spend most of their time
• Ability to articulate the concept of flow, conversion, and retention
• Can articulate the difference between marketing strategy, branding, and advertising
• Ability to identify a client’s brand messaging and architecture and customer personas
• Understanding of critical marketing key performance indicators (KPIs) in order to measure performance
• Can provide creative, strategic marketing ideas without going too far outside the realm of CV best practice
• Ability to peer review…