Product Marketing Director

Product Marketing Director - Job Description

About This Role

Hello, prospective pickle! Design Pickle is growing, and we are expanding our Product Marketing team. We are looking for a Product Marketing Director who will own the go-to-market vision for a new platform initiative and play a critical leadership role in delivering on our mission to be the most helpful creative platform in the world.

This role is responsible for defining product positioning and narrative at a company level, leading cross-functional go-to-market execution, and shaping how our platform evolves in the market.

Reports to: Chief Executive Officer

On a daily basis, this role partners closely with Product and Sales leadership and collaborates frequently with Customer Success, Creative Operations, Growth, and Marketing.

Location
:
Design Pickle is a remote-first company. However, this role is open only to candidates located in Scottsdale, Phoenix, or the greater Phoenix metropolitan area due to business and operational needs

Who We Are Looking For

At Design Pickle, we are a global team of dedicated professionals who combine creativity, expertise, and collaboration to deliver exceptional results.

We seek individuals who bring skill, passion, and a fresh perspective, those who embrace challenges and contribute to our shared vision. Your unique strengths will help shape our work and drive our collective success.

Specific to your role, we’re looking for individuals who have...

• 5+ years of experience in Product Marketing within B2C, prosumer, ecommerce, SaaS, or platform-adjacent businesses
• Proven experience owning and leading go-to-market strategy for major product launches or platform expansions
• Prior experience launching or scaling a SaaS product within an established services or hybrid services business
• Experience with marketing AI-powered and data-driven products, with the ability to translate technical capabilities into clear customer value and differentiation
• Experience leading or navigating significant product or business model transitions, such as services to software, replatforming, or major product evolution
• Strong practical understanding of product-led growth, with experience shaping and operationalizing phased or hybrid PLG strategies across acquisition, activation, and expansion
• Experience with freemium or usage-based products is strongly preferred
• Demonstrated ability to operate effectively in fast-changing, ambiguous environments while balancing strategy with execution
• Strong cross-functional leadership skills across Product, Marketing, Sales, Growth, and Customer Success
• Excellent positioning, messaging, and storytelling capabilities grounded in real customer outcomes
• Experience building, mentoring, or managing product marketing talent

Nice to have

• Experience with workflow, marketplace, or multi-user collaboration products
• Background in technology-enabled services or hybrid services and software business models

Key Objectives and Responsibilities

• Own the positioning, messaging, and core narrative for Design Pickle’s creative workflow platform (otherwise known as Jar)
• Define and lead a phased go-to-market strategy from pre-launch planning through launch, adoption, and iteration
• Apply product-led growth principles pragmatically within a hybrid services and sales-assisted environment
• Establish clear value propositions across key personas, including requestors, creators, and operational stakeholders
• Lead the creation of product-focused content, use cases, and enablement materials that drive adoption and engagement
• Partner with Sales and Customer Success to support sales-assisted onboarding and complex implementation motions
• Translate customer outcomes into proof points and stories that support both services revenue and product growth
• Serve as a strategic partner to Product and Creative leadership to align roadmap priorities, messaging, and launch execution
• Manage and mentor a Product Marketing Specialist, setting direction, priorities, and standards while staying actively involved in execution

Define success metrics related to adoption, engagement, and product performance, using insights to continuously refine go-to-market strategy