Area Vice President of Sales

This position will cover Phoenix, Scottsdale, and El Paso locations

Come join our team at Three Oaks Hospice and our sister companies—
Agape Hospice Care, Sage Hospice, Primary and Palliative Care, Elevation Hospice of Colorado, Elevation Hospice, and Primary and Palliative Care of Utah. We are growing and looking for compassionate professionals who want to make a meaningful impact while building a rewarding career in hospice and palliative care.

Together, we share a unified mission to deliver best-in-class care to patients and families. While each organization maintains its own identity and local culture, we operate as one connected network—using shared systems and support to create a smooth, consistent, and candidate-friendly hiring experience.

Why Work for Us: We are committed to being an employer of choice, offering a supportive culture centered on patient care, clinical excellence, and employee success. If you’re looking for purpose, stability, and growth, this is the place to be. Join our team!

JOB SUMMARY: The Area Vice President of Sales is accountable for driving growth across multiple business lines by developing and executing both strategic and tactical business plans that achieve or surpass budgeted census and admissions goals. This role oversees essential support functions to maximize sales force productivity, including planning, reporting, quota management, sales process and job design, training, program implementation, compensation strategy, and recruitment across diverse business segments.

The AVP of Sales also brings a consultative sales approach to community engagement, manages and motivates the sales team, forecasts company sales, and collaborates closely with marketing to support growth objectives.

MAJOR

JOB FUNCTIONS:

• Promote and practice the Three Oaks Hospice philosophy, mission, and vision.
• Oversee assigned Sales team(s) to achieve or exceed admission and census budget targets.
• Develop, execute, and evaluate strategic sales plans that target new markets, include competitive and market analysis, drive innovative sales strategies, and track metrics and reporting.
• Implement a consultative selling approach to build long-term relationships with key referral sources, providing guidance and support to the Sales teams in customer service and problem-solving.
• Ensure that sales activities, quotas, and assigned responsibilities are met by the Sales teams.
• Conduct sales meetings to cover forecasting, strategic planning, and analysis.
• Stay current on clinical knowledge, especially hospice eligibility requirements.
• Ensure a structured approach to territory and account management, tracking historical data, admissions, and assigning referrals to appropriate team members.
• Direct sales strategies to maintain an effective referral source mix, planning strategically for CAP mitigation.
• Ensure proper use and management of the Customer Relationship Management (CRM) system to handle accounts, contacts, schedules, and documentation.
• Build and maintain relationships with Intake and clinical staff to streamline communication for referral clients.
• Maintain open communication with the VP of Sales regarding team and branch performance, including non-admissions, conversions, and requisitions.
• Collaborate with the VP of Sales, Human Resources (HR), and senior leadership to hire, onboard, orient, and continuously educate team members.
• Provide continuous coaching and professional development for Sales team members.
• Negotiate service contracts and pricing with managed care organizations, insurance case managers, and other payers within financial and credit guidelines.
• Maintain a comprehensive understanding of the Company, key referral sources, competitors, and major payers.
• Manage administrative duties, including expense reports, payroll, PTO requests, and support for Plan of Care (POC) paperwork.
• Assist the VP of Sales in setting organizational volume projections in the annual budget, allocating resources in line with budget limitations.
• Ensure adherence to State and Federal regulations, as well as Company policies and mission.
• Act as the Community Liaison, managing assigned accounts or territories as needed.
• Perform other duties as assigned.

REQUIRED EDUCATION/

EXPERIENCE:

• Bachelor’s degree in marketing, business administration, or related field, or a minimum of five (5) years in a sales leadership role.
• Minimum of five (5) years of experience in health care marketing, management, or hospice care operations.
• Must have reliable transportation, proof of current automobile insurance, and a valid driver’s license.