Deputy Head of Products – Bus; Europe Market

About the role

The Deputy Head of Products – Bus (Europe Market) holds executive responsibility for the European bus product line and acts as the operational leader of product management in the EU region.

This role carries direct authority over product planning, tender technical approval, localization priorities, and coordination with HQ R&D and manufacturing. The position ensures that all bus products launched in Europe are competitive, compliant, and strategically aligned with the BYD European commercial objectives.

• Define and own the 3–5 year European bus product roadmap
• Decide product positioning across segments (city bus, intercity, coach, electric bus)
• Lead competitive benchmarking against major European OEMs
• Align product strategy with Sales Director Europe revenue targets
• Lead technical review of all major European bus tender
• Approve or adjust vehicle configuration strategy before quotation
• Coordinate engineering feasibility review with HQ
• Control deviation list strategy and technical risk exposure
• Act as final regional product gatekeeper before submission
• Control European product launch timeline
• Oversee homologation and regulatory compliance (EU/WVTA)
• Decide market entry readiness per country
• Coordinate pilot projects and demo vehicles

• Own the European Bus Product Roadmap Execution
• Lead Technical Governance for Major Tenders
• Manage Product Localization & Engineering Change Requests
• Supervise New Product Introduction (NPI) & Compliance
• Cross-Functional Product Leadership
• Performance Monitoring & Margin Protection

• Bachelor’s or Master’s degree in Automotive / Mechanical / Electrical Engineering
• 7+ years in bus or commercial vehicle industry
• Strong knowledge of European public transport tender structure
• Experience coordinating cross-border engineering teams
• Strong strategic and commercial mindset
• Fluent English required, Other European languages are a plus

• Work in a rapidly growing company which embodies sustainable and forward-thinking technology;
• Performance and experience based competitive remuneration, sales commission based on KPI`s, commuting allowance;
• Team building events and employee learning opportunities.

Reports to:

Head of Products EU/MEA

Dotted line cooperation with:
Europe Sales Director

hybrid (Base in Europe)

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏