Marketing Specialist

Job Summary

The Marketing Specialist  develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives.

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• Maintain product and marketing content across website, portals, and intranet.
• Manage website content.
• Update product documents and support new product launches.
• Execute email marketing campaigns, social media content, and basic performance reporting.
• Monitor marketing KPIs and track campaign performance.
• Conduct market and competitive research to support campaign development.
• Develop and distribute marketing materials, collateral, and promotional items.
• Support distributor and channel marketing initiatives.
• Coordinate logistics, personnel, and materials for trade shows, events, and community outreach.
• Support internal communications (newsletters, presentations, emails).
• Track project progress and coordinate deliverables with internal teams and external vendors.
• Perform other duties as assigned.

• Strong oral and written communication skills required.
• Good interpersonal skills are required to work effectively with others.
• Strong organizational and time management skills.

• Bachelor's degree, preferably in Marketing or Business.
• At least 2 years of work-related experience.
• Experience in marketing and analytics tools such as Google Analytics, and similar platforms.
• Experience with SEO and SEM.
• Knowledge of Microsoft Office (Word, Excel, and PowerPoint).
• Knowledge of Word Press, Hub Spot, Hootsuite, , and AI tools is preferred.

The physical demands described represent those an employee must successfully perform. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Employees must regularly lift and/or move up to 15 pounds.

The work environment characteristics described are representative of those an employee encounters while performing the essential job functions.

• Employees regularly work in an office environment.