Advertising Coordinator

Published:
Nov 19, 2024 - An Advertising Coordinator actively ensures accurate execution of digital advertising campaigns through proactive system use and detailed data entry. Provides campaign support for banner ads, contests, newsletters, and social media posts while managing reporting and internal processes to meet deadlines. Facilitates client communication, assists sales reps during leave, and leverages Adobe Creative Suite for design needs.

Job Summary:

• Supports the core functions of the Commercial Marketing Team in a variety of ways.
• Supporting project ideation, development of pitch materials, project management, administrative tasks, and working with different parts of the business to ensure collaboration and cross-functional success.
• Help build & support end-to-end project management process.
• Work closely with the Commercial Marketing team to ideate, build and pitch on a wide range of projects and events.
• Research market trends to elevate project/event ideation.
• Create standardized proposal and pitch templates that can be tailored to each new project.
• Create pitch decks collaboratively with the team, often working with designers to bring pitch materials to life.
• Gather key data points for post reports and support on populating each report for presentation.
• Assist with smaller execution of events when needed to understand event flow and objectives.

Skills on Resume:

• Project Ideation (Soft Skills)
• Pitch Material Development (Hard Skills)
• Project Management (Hard Skills)
• Market Research (Hard Skills)
• Template Creation (Hard Skills)
• Presentation Design (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Data Gathering and Reporting (Hard Skills)

Job Summary:

• Proactively use internal systems to ensure all aspects of digital advertising campaigns are ordered and executed correctly.
• Data entry into various systems for ad space reservations and creative design changes.
• Provide owned and operated campaign support including local banner advertising, contests, and newsletter scheduling.
• Create, analyze, and distribute campaign reporting for advertising sales.
• Working knowledge of Adobe Creative Suite for image conversions.
• Assist in posting to Advertising & Event related social media accounts.
• Manage internal resources/processes to ensure that all aspects of campaign management are executed correctly.
• Proactive communication with sales reps and clients to help execute campaign fulfillment.
• Adhere to all deadlines and assist reps in meeting deadlines.
• Assist with campaign execution and client communication when sales reps are on leave.
• Attend weekly sales meetings.

Skills on Resume:

• Campaign Management (Hard Skills)
• Data Entry (Hard Skills)
• Campaign Reporting (Hard Skills)
• Adobe Creative Suite Proficiency (Hard Skills)
• Social Media Posting (Hard Skills)
• Client Relationship Building (Soft Skills)
• Deadline Management (Soft Skills)
• Proactive Communication (Soft Skills)

Job Summary:

• Working with team members to combine copywriting, design, development, and ad ops to create polished ad campaigns.
• Review campaign data and generate A/B split tests and other ideas to improve performance.
• Regular written and verbal reporting to senior management of advertising campaign performance.
• Create landing page funnel and ad variations for testing.
• Create and measure KPIs based on analytics.
• Coordinate between different paid and unpaid channels.
• Propose new projects and changes to existing ones to boost performance.
• Work closely with managers to help implement new offerings to the reps.
• Cross-train with other advertising coordinators to cover responsibilities.
• Maintain knowledge of digital products and industry trends.

Skills on Resume:

• Ad Campaign Development (Hard Skills)
• Data Analysis and Optimization (Hard Skills)
• Performance Reporting (Hard Skills)
• Landing Page Creation (Hard Skills)
• KPI Measurement (Hard Skills)
• Cross-Training (Soft Skills)
• Industry Knowledge Maintenance (Soft Skills)

Job Summary:

• Leads creative services and project management workflow for accurate and timely execution of all team projects.
• Maintains Master Marketing Calendar, ensuring activation dates are accurate.
• Provides retail marketing and sales support for ECOM and strategic retail accounts.
• Assists with annual catalog production and studio photography.
• Owns and manages online marketing asset library.
• Follow up on all requests and answer questions.
• Complete advertising order entries accurately.
• Manage traffic and workflow for all ad campaigns and billing.
• Ensure ads go live on time, are billed correctly, and run as scheduled.
• Input all billing into Adbase as directed.
• Back up other ad ops team members when needed.
• Participate in training initiatives.
• Address sales teams’ needs in a professional manner.
• Present a professional and helpful attitude to customers, peers & staff.
• Complete necessary training on software or equipment upgrades.
• Operate…