Head of eCommerce

Apply for the Head of eCommerce role at Normine Lombard

We are hiring a Head of eCommerce to build and scale a profitable direct‑to‑consumer business. Direct website sales currently generate far below the channel’s potential. This is a builder role for an entrepreneurial eCommerce leader who wants to own strategy, execution, and results.

• Develop and execute the end‑to‑end eCommerce strategy for the website
• Own revenue, margin, conversion, CAC, and customer lifetime value
• Fix unsustainable acquisition economics and drive profitable growth

• Lead digital marketing across paid media, organic, email, and social channels
• Optimize site performance, funnels, and conversion rates
• Manage and direct external content, creative, and social agencies

• Build a customer community through email, social, and brand‑driven initiatives
• Launch loyalty, retention, and repeat‑purchase programs
• Use customer insights to inform content, merchandising, and product direction

• Partner with product teams to capitalize on the 18–24 month window before products reach retail
• Reduce dependency on Amazon by capturing customers directly
• Support international eCommerce growth (U.S. and Canada initially)

• Proven experience building and scaling a DTC or eCommerce channel from the ground up
• Hands‑on digital marketing and growth experience (not just strategy oversight)
• Track record of improving unit economics and profitability

• Entrepreneurial, scrappy, and execution‑oriented
• Data‑driven with strong commercial instincts
• Comfortable operating autonomously with accountability for results
• Customer‑obsessed with a community‑first mindset

• Seniority level:
  Executive
• Employment type:
  
  Full‑time
• Job function:
  Management and Manufacturing
• Industries:
  Consumer Goods
• Location:
  
  Portland, Oregon Metropolitan Area, Scappoose, OR

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