Dealer Marketing Consultant

Overview

As a Field Sales professional in a multi-state territory for our team, you’ll be responsible for a 70% travel commitment, enabling you to identify growth opportunities while delivering exceptional customer service within our existing client base. The preference is for this person to live in/near/around Savannah, Warner Robins, Macon or Columbus, GA.

Epsilon is a leading automotive marketing firm specializing in helping dealerships grow their presence and drive service and retail sales through data-driven strategies, direct and digital marketing, and other innovative solutions. The Epsilon field team works closely with automotive dealers to enhance their customer outreach, brand positioning, and overall marketing performance. We are seeking a motivated and experienced Automotive Dealer Marketing Consultant to join our team and work directly with dealerships to optimize their marketing efforts.

As an Automotive Dealer Marketing Consultant, you will serve as a trusted advisor to automotive dealerships, developing and executing tailored marketing strategies that drive brand awareness, customer engagement, and dealership sales and aftersales growth. You will work closely with dealership management teams to identify opportunities, optimize existing marketing channels, and implement new initiatives to meet business goals. You will work within a defined territory with dealership assignments.

Dealer visits are mandatory within a specified timeframe and part of our SLA with the client.

Dealer responsibilities and relationships include acting as a trusted advisor, developing strategies, and driving growth in collaboration with OEM core programs.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that provides them with a future-proof model for modern marketing, powered by expertise in consumer engagement, CRM, and commerce.

• Consultation & Strategy Development:
  Act as a trusted advisor to assigned dealers; collaborate to understand business objectives, market challenges, and target audiences. Develop customized marketing strategies within the OEM core program to drive traffic, leads, and sales. Track and analyze the effectiveness of the OEM core program through KPIs and provide regular reports to dealerships with actionable recommendations.
• Performance Tracking & Reporting:
  Track and analyze the effectiveness of the OEM core program through KPIs and provide regular reports to dealerships with actionable recommendations.
• Digital Marketing:
  Support, implement, and manage digital components of the OEM program and associated marketing campaigns across multiple platforms (Facebook, Instagram, SEM, and email marketing), ensuring consistent messaging and maximum ROI.
• Market Research & Analysis:
  Provide industry research and insights to analyze competitors, identify emerging trends, and provide actionable solutions to improve marketing strategies and drive ROI for dealerships.
• Training & Support:
  Engage and educate dealership teams on core elements of the OEM program and other best practices in direct marketing, digital marketing, social media, CRM tools, and related areas to support dealership sales and service retention goals.
• Client Relationship Management:
  Build strong, long-term relationships with dealership clients and OEM field teams, ensuring satisfaction and driving ongoing dealership business growth in support of OEM retention and customer satisfaction goals.

• Bachelor’s degree in Marketing, Business, or related field (preferred) or equivalent work experience.
• 3+ years of experience in marketing, with a focus on the automotive industry preferred.
• In-depth knowledge of digital marketing platforms, SEO, SEM, social media, and email marketing.
• Strong understanding of dealership operations including sales, service, parts, and finance processes.
• Exceptional communication and presentation skills, with the ability to engage and educate clients effectively.
• Analytical mindset with the ability to interpret data and provide actionable recommendations.
• Ability to work independently and as part of a team, managing multiple dealer clients and projects simultaneously.
• Strong organizational and time-management skills.

• Why you might stand out from other talent:
• Experience with automotive-specific marketing tools and software
• Familiarity with the latest automotive industry trends, technologies, and customer behaviors.
• Knowledge of omni-channel marketing methods and how they impact dealership operations
• Ability to build client relationships and ensure customer satisfaction.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and…