School Admissions Manager

Position at Centro Studi Alexandria Srl

This is a senior role, responsible for attracting and driving student enrolments to meet ambitious targets, building relationships with prospective families, and collaborating with all stakeholders involved in the admissions process. The role will oversee lead conversion (generated by our marketing team) to enrolment. This is a role for someone who is a natural leader, performance‑driven, and comfortable with using data strategically.

The Head of Admissions reports directly to the Head of the school and has a functional reporting line to the Regional Head of Admissions. The Head of Admissions is a member of the School Senior Leadership Team.

• Advise prospective parents & stakeholders on our value proposition across all sales channels.
• Lead the Schools Admissions process, nurturing the sales funnel, ensuring exceptional family experience, customer service, negotiation, objection handling, commercial scripts, and parent communications.
• Follow up all potential leads to warm prospective sales and convert to new enrolments.
• Create, organise, and deploy innovative open days and recruitment events (virtual and presential), and admissions meetings with excellent customer experience service.
• Support the School responsible in carrying out assessment of prospective students per the admissions policy.
• Implement all policies and documentation related to student admissions with stakeholder support following ISP guidelines.
• Monitor and develop lead generation activities, work with Marketing and Admissions heads to meet targets.
• Collaborate with the Head of School and SLT to develop programmes and campaigns such as referral schemes and scholarships.
• Review and develop admissions documents, parent communication platforms and marketing collaterals.
• Ensure implementation of ISP customer service and experience standards and conduct regular training for admissions team front‑facing staff.

• Develop and nurture mutually beneficial relationships with feeder schools, nurseries, universities, local businesses, government entities, education agents and other organisations.
• Support the Head of School with participation in national and regional conferences and events.
• Collaborate closely with parent‑facing administrative staff for outstanding coordination and visitor experience.
• Advise on continued support and communication to new families after enrolment – after‑sales care.
• Ensure a customer loyalty programme aligned with the regional programme.

• Work with the leadership team to establish recruitment and retention targets through demand appetite, enrolment data and trend analysis.
• Lead preparation of comprehensive reports based on data analysis and provide recommendations for recruitment tactics.
• Maintain the CRM system with up‑to‑date, accurate information for tracking prospective students.
• Take ownership for agreed retention targets and ensure structured, personalised approaches for retaining families.

The Head of Admissions is responsible for leading and coordinating the admissions team, ensuring alignment with strategic objectives and operational efficiency. This includes setting clear goals, overseeing daily activities, providing guidance, professional development, and fostering a high‑performance culture.

• Bachelor’s Degree in business administration or a related field.
• Excellent command of Italian (written and spoken); working knowledge of English is an advantage.
• Familiarity with Italian and international markets.
• Demonstrable experience in the commercial service sector, ideally in education sector recruitment and retention.
• Strong data management, analytical skills and proficiency in technology for organising, analysing admissions data and generating reports.
• Experience managing a CRM system (Hub Spot or Salesforce preferred).
• Articulate, communicative, and able to present information concisely and professionally.
• Excellent organisational and prioritising skills.
• Excellent customer experience skills.
• Critical…