Director, Product Management, B2B

Job Description:

Our mission is to empower businesses with innovative solutions that connect people, data, and technology to drive growth and meaningful customer experiences. We believe in collaboration, inclusivity, and creating products that make a real impact.

As the Director of Product Management for B2B, you will lead the strategy and execution for our identity spine and data capabilities. You’ll guide an agile development team to deliver solutions that enable advanced segmentation, personalization, and account-based marketing across enterprise platforms. Your work will directly impact how businesses connect with their customers.

• Define and own the product roadmap in partnership with engineering and data teams, aligning with business goals and market trends.
• Design scalable identity graphs that link accounts, contacts, and decision‑makers.
• Integrate third‑party data sources (such as DnB, Bombora, Zoom Info) to enhance identity resolution and firmographic enrichment.
• Lead agile ceremonies and manage the backlog for identity and data initiatives.
• Ensure compliance with global privacy regulations and internal governance standards.
• Translate technical concepts into clear, compelling business value for stakeholders.
• Use tools like Jira and Confluence to manage sprints, groom backlogs, and report progress.
• Communicate effectively with stakeholders and present to executives with confidence.

• Bachelor’s degree in business, analytics, statistics, marketing, or a related field.
• 5+ years of product management experience, including at least 3 years in identity resolution, data products, or B2B marketing technology.
• Knowledge of identity graphs, deterministic and probabilistic matching, reverse IP lookup, and firmographic enrichment.
• Understanding of B2B firmographic and corporate lineage attributes and their impact on marketing campaigns.
• Strong background in Agile frameworks and backlog management.
• Proficiency with Jira, Confluence, and other product management tools.
• Experience with platforms like Snowflake, AWS, and CDPs, and familiarity with vendor ecosystems (DnB, Bombora, 6
  
  Sense).

• Ability to balance strategic vision with hands‑on execution.
• Strong communication and presentation skills for engaging stakeholders.
• Experience leading agile ceremonies and collaborating across teams.
• SQL knowledge is a plus.

You’ll have the opportunity to shape the future of B2B identity and data products in a dynamic, innovative environment. Your ideas and leadership will make a measurable impact on how businesses connect and grow.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in‑person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles).

Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

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New York

Merkle

Full time

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please email Appli and let us know the nature of your accommodation request and your contact information. We are here to support you.