Senior Account Manager

Gum Gum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. We champion effective advertising that uplifts and respects consumers. Our proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, Gum Gum is headquartered in Santa Monica, California, and operates in 19+ markets.

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The Senior Account Manager is a critical role within the Customer Success department that partners directly with Sales to best service our advertising agency partners and execute on a variety of campaigns to meet client targets. The Senior Account Manager is ultimately responsible for ensuring that all aspects of campaign performance are exceeding expectations while simultaneously updating, educating and building relationships with advertising clients.

Additionally, the Senior Account Manager helps facilitate the management of all aspects of the campaign internally, working with our Design team, the Advertising Operations team and Engineering team to expertly set up each campaign according to key performance indicators. The role is also responsible for training and mentoring more junior team members in industry best practices and company processes.

Note:

Gum Gum fosters a flexible work environment, offering Gum Gummers the ability to work either in-office or remotely/from home. For this position, in-person/office collaboration is required 2 days per week, supporting a balanced approach to flexibility and team engagement.

• Take ownership of Gum Gum’s renewal business
  • Lead the charge in supporting Gum Gum’s renewal business by providing Gum Gum clients with an industry leading end-to-end experience
  • Build strategic and long-lasting relationships with Gum Gum’s key clients
  • Attend in person meetings and entertain clients as deemed necessary
  • Present campaign performance and updates to client or sales team and communicate optimizations to achieve goals
  • Discover incremental opportunities for growth among existing campaigns
• Driving strategy for growth of key accounts
  • Support Sales in managing and executing strategic sales opportunities
  • Understand the client pipeline and strategically use current campaign success to help secure revenue on future initiatives.
  • Spend ample time researching client campaigns and programs they are running outside of Gum Gum. Strategize how Gum Gum could be a potential fit and put together a plan to potentially be presented to the client proactively
  • For key strategic accounts, take ownership of the Q  process and pull together key information that can be presented directly to clients
• Coordinate internal teams and execute on sold campaigns
  • Work with AdOps to properly implement and manage sold advertising campaigns
  • Meet regularly with stakeholders to make sure campaign details are organized, up-to-date and turnaround times are being adhered to.
  • Take ownership of pod meetings, set the agenda and have goals in place so the team understands what should be accomplished during that time
  • Make sure there is alignment on client success metrics across the rest of the operations department
  • Review campaign performance daily to ensure performance is trending to achieve KPIs. Meet with Ad Ops to suggest campaign optimizations
  • Provide feedback to the company on how to best service clients' needs
  • Work with the Manager of Account Management and Lead AM to help mentor new team members. This will include training assistance, a daily check in and being a general “go-to” point of contact.
• Lead as a Team Expert in our AM Core Curriculum
  • In collaboration with other Senior Account Managers, own the Account Management Team’s continued education program

• BA/BS degree in Business (Advertising/Marketing) or similar experience
• 3+ years of experience in the digital media field, preferably in online verticals - Account Management and/or Media Planning.
• Extreme attention to detail
• Excellent written and verbal communication skills
• Intermediate…