Retail Store Manager

Overview

ELSE lingerie, swimwear, loungewear, and more is designed to empower the modern, multifaceted woman who wants to look and feel her best in every space and situation, and seeks out style that effortlessly blends luxury with livability.

We are seeking a dynamic Store Manager for our beautiful and sunlit Santa Monica boutique. In this role, you’ll wear many hats – part sales leader, part community connector, part operations manager – and be part of the heart and soul of our store, helping to make it a vibrant, exciting place to shop, work, and connect. Partner with Else’s founders and store team to deliver exceptional service, nurture brand relationships, and foster meaningful connections with the local community.

You love working with people, have a passion for styling and selling lingerie, and want to create unforgettable experiences – then we want to hear from you.

• Ensure the store achieves and exceeds monthly sales goals and KPIs – as an ASM, you should have the top sales in the store.
• A natural on the sales floor, taking action to open conversations with clients.
• Take ownership of the sales floor and sales team to ensure customer experience is the first priority.
• Think of new and exciting ways to generate sales through customer outreach, events, and social media.
• Coach, mentor, and develop team members to drive results and professional growth.
• Create strategies to enhance customer satisfaction, increase traffic, and optimize profitability.
• Oversee onboarding, training, and scheduling to ensure engaged, high‑performing teams.
• Onboard a clienteling platform and train the team to work with it.
• Manage inventory levels, reporting, and bi‑monthly reorders to maximize sales potential.
• Oversee store operations, ensuring compliance with company policies and operational efficiency.

• Deliver high‑touch clienteling and personalized service.
• Lead by example to uphold store standards and visual presentation.
• Collaborate with the team to guarantee elevated customer experiences.
• Plan and execute in‑store events, workshops, and community initiatives aligned with Else’s values.
• Build partnerships with local businesses and organizations to enhance the store’s presence.
• Analyze sales data to inform merchandising, inventory, and reorder strategies.
• Prepare and submit accurate weekly and monthly sales reports.
• Maintain clear communication with leadership and the team regarding performance, opportunities, and challenges.
• Recruit and maintain a network of top talent.
• Assure the store is tidy and maintained – report all issues to the proper channels to assure things are fixed.

• Proven retail leadership experience, preferably as an Assistant Manager, Manager, or Sales lead with leadership experience.
• Track record of exceeding sales targets and driving team performance.
• Skilled at coaching and inspiring a customer‑facing team.
• Strong organizational skills with the ability to coordinate people, resources, and schedules.
• Possesses a positive attitude and feels there is no task too small or too large.
• Problem‑solver with the agility to adapt to evolving business needs.
• Excellent written and verbal communication skills.
• Event planning or in‑store activation experience is a plus.

• Full‑time, salary position with sales and KPI bonuses.
• Eligible for insurance benefits after 90 days.
• A sales and management leadership role with both in‑store and community engagement responsibilities.

• Job Type: Full‑time
• Salary: $65,000 – $80,000 annually
• Benefits:
  Health insurance
• Location:
  
  Santa Monica, CA 90403 (Required)
• Relocation:
  Santa Monica, CA 90403 – Relocate before starting work (Preferred)
• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time