Manager, Shopper Marketing - Military​/Specialty

The Shopper Marketing Manager for Military, Specialty, and Business Development is tasked with implementing channel strategies outlined by the Senior Manager and executing Red Bull's shopper marketing programs within the Military and Specialty sectors. Additionally, this individual supports the Business Development team in acquiring new customers. They will lead the execution of shopper marketing initiatives that align with Red Bull's brand identity, address shopper needs, and balance both brand and customer priorities.

Utilizing insights to convert shoppers into buyers, the Shopper Marketing Manager will work closely with the Senior Manager to craft programs ranging from standardized channel initiatives to custom retail-driven shopper activations. These efforts aim to strategically align brand and retailer objectives while positioning Red Bull uniquely with both retailers and shoppers. In essence, this role strengthens Red Bull’s presence across multiple channels by amplifying brand impact and providing revenue-generating solutions to retail challenges.

Responsible for developing and executing Shopper Marketing programs, including generic, retailer-specific, and Red Bull-branded initiatives. Collaborates with internal and external media teams and agencies to create program materials, ensuring alignment with Red Bull's brand standards. Transforms brand assets and initiatives into effective Shopper Marketing campaigns. Develops creative and impactful messaging tailored to the Military and Specialty Retail landscapes. Works closely with cross-functional teams to ensure the development and timely delivery of in-store visibility materials and point-of-sale (POS) items.

Engages with cross-functional stakeholders to ensure consumers view Red Bull as a prominent, relevant, and premium product and brand.

Executes customer-specific strategic initiatives and annual programs targeting Military & Specialty Customers, ensuring alignment with organizational goals and customer requirements. Assumes full responsibility for the execution of programming for Military & Specialty customers, ensuring the seamless implementation of marketing initiatives and campaigns. Develops and implements a comprehensive suite of programming for the channel and customers, ranging from turnkey, scalable solutions to groundbreaking and innovative approaches.

This includes creating sales materials as well as program launch and recap resources for the organization. Generates detailed programming recaps that emphasize key performance metrics, insights, and actionable recommendations for optimization. Collaborates with internal stakeholders and external partners to ensure alignment on execution strategies and deliverables, driving accountability and achieving desired outcomes. Works closely with internal teams to address executional challenges, streamline workflows, and promote continuous improvement in operational efficiency and effectiveness.

Utilizes consumer and shopper insights to identify trends and opportunities that will influence the future direction of Military & Specialty Shopper Marketing.

Manages a comprehensive multi-pronged measurement strategy for Military and Specialty customers, encompassing custom Deep Dive research, holistic program recaps, Shopper Spotlight presentations, After Action Reviews, and Annual Learning Plans. Analyzes retail program performance metrics and consumer behavior data to identify opportunities for optimization and broader reach. Collaborates with cross-functional teams to develop and execute strategies designed to maximize the purchase potential of retail programs, ensuring alignment with brand priorities, sales objectives, and customer preferences.

Evaluates the return on investment (ROI) of retail programs through detailed analysis of sales data, cost-effectiveness, brand goals, and market trends, making recommendations for adjustments to enhance performance. Continuously seeks innovative strategies and monitors emerging trends in retail marketing to maintain competitive advantage…