Manager, Programming - Sports

Overview

The Manager, Programming - sports will be responsible for curating, scheduling, and optimizing sports content across owned and managed channels. Reporting to the Sr. Manager – Programming – sports, this role will help drive audience engagement and brand awareness by creating compelling content that resonates with the sports community. This role will collaborate with cross-functional teams, including production, social media, and marketing, to ensure content aligns with brand objectives and maximizes its reach and impact across platforms.

• Develop a deep understanding of the sports content library, including live events, athlete profiles, original series, and athlete projects. Assist the Sr. Manager in maintaining the sports programming content calendar for owned and managed channels, including You Tube, Tik Tok, Instagram, Facebook, Red Bull TV,  and third-party platforms. Work with internal teams, such as Production, Social Media, Communications, and Marketing, to support content strategy and execution.
  
  Help define clear success metrics for programming, including video views, minutes watched, and engagement rates. Contribute to ensuring content is optimized for the platform it’s published on, implementing a "content in context" approach for all programming. Advise on storytelling opportunities and engaging web experiences for sports programs on

• Enhance channel performance by developing strategies for content scheduling, featuring, and improving the overall consumer experience. Work with the Sports Communications team to maintain a consistent sports tone of voice across all social media and digital channels. Assist in developing platform-specific strategies for engaging audiences and driving organic growth through content. An early adopter of new media trends and practices; knowledge sharer of learnings to instill best practices for the media network team.

• Collaborate with the global programming team to ensure that sports content aligns with the broader content strategy and best practices. Share insights and learnings with regional teams to help maintain alignment across the organization’s media network. Stay informed with industry trends, competitor programming, and audience behavior to aid future content strategies. Work with the Production and Communications teams to help optimize content performance based on platform goals and objectives.
  
  Collaborate with Programming teams across departments to gather and share best practices and learnings. Partner with Sports Marketing and Communications teams to understand program objectives to inform programming campaigns.

• Utilize internal systems (e.g., PEMO dashboard, Media Planet) to track, analyze, and optimize the success of programming initiatives. Set up regular reporting on key performance metrics and provide actionable insights to improve future campaigns. Help produce impact reports on content and programming performance for key stakeholders, highlighting areas of success and opportunities for improvement. Extract metrics-based best practices and key learnings from digital programming initiatives to inform future campaigns.

• Work with cross-functional teams to contribute to strategies that drive audience growth, engagement, and retention. Help ensure programming aligns with key brand moments, sports events, and athlete projects to maximize impact. Assist in identifying new opportunities for content development and distribution across platforms, ensuring the sports programming resonates with target audiences.

• Evaluate how Red Bull “shows up” on social media and develop strategies to inform social media plans for various content and event campaigns. Serve as a social media expert, maintaining a keen understanding of platform trends & developments and communicating takeaways to the Sports teams. Navigate the influencer/creator ecosystem to identify potential partners to engage for collaboration opportunities, advising…