Social Media Manager

Men are dying too young – and it doesn’t have to be that way. Around the world, men are facing a health crisis: prostate cancer, testicular cancer, poor mental health and suicide. At Movember we’re on a mission to change the face of men’s health by making it easier for men to talk, act and live longer healthier lives. Every project, every campaign, every idea adds up to real change.

You’ll be part of a mustache-powered crew who believe making an impact and having fun should go hand in hand. Your mission is calling.

DO GOOD - Work for Movember.

Your Mo-Mission (should You Choose To Accept It)

The role of Social Media Manager (internally classified as Digital Communications Manager) is accountable for executing Movember's global communications strategy across social media channels.

• Responsible for the planning and delivery of a globally aligned channel strategy across Movember’s North American social media accounts (IG, Facebook, X, global Linked In) and supports other global channels (You Tube, Tik Tok, etc.)
• Accountable for the roll-out and maintenance of the Social Operations Plan and execution of all organic content within social channels globally
• Strategically and innovatively plan digital communications and propose new ways of capturing audience reach, acquisition, and retention
• Key objectives include maximizing audience engagement, building online communities, and acquiring and retaining new/existing audiences
• Work closely with the Campaigns teams to build out and manage a global and local digital content calendars, both quarterly and annually.
• Strong understanding of the relationship between paid and organic social media initiatives and aligns with local income teams for integrated social channel planning, and strategies for boosting organic social media content.
• Work closely with Performance Marketing Manager on all paid digital marketing activity to maximize reach and engagement
• Undertake research on current benchmark trends and audience preferences to improve the Digital Communications Strategy
• Responsible for measuring the success of communications. Ability to evaluate digital communications and socialise learnings to the wider team, with a focus on key stakeholders.
• Meet KPI's such as post frequency, Visibility (impressions), Resonance (engagements) and Consistency (engagement rate), and audience growth.

• Develop creative and engaging social media plans and content for individual campaigns including influencer outreach and management
• Manage the delivery of communications including creating, scheduling and publishing in social media
• Accountable for writing social copy, considering audience, keywords, regional language differences, trending hashtags, and tagging
• Work closely alongside the Marketing & Communications team to guide content creation and delivery, executed by other departments.
• Identify content opportunities based on community activity as well as advocacy and impact stories from around the organization.

• Develop comprehensive distribution plans for Movember-owned/created content, in partnership with relevant teams
• Develop and oversee community management frameworks and operational plans building better relationships with audiences
• Monitor CA and US pages, and global Linked In page comments for opportunities for interacting, liking, responding, answering questions, and promoting community engagement
• Meet KPI’s such as response time and brand tone of voice

• Work within the Communications team to flag the need to deploy Movember’s organisational crisis response plans across digital channels.
• Includes identifying potential risks via digital channels and implementing response plans.
• Analysis of current Crisis Response plan, and development of Local Market specific plan.

• Minimum of 4+ years of experience in large reach Social Media channel management (planning and execution), with a proven track record of delivering against KPIs
• Digital communications experience that includes working across all organic…