Associate Manager, Brand; Social + Influencer

Associate Manager, Brand (Social + Influencer)

Santa Monica, California

Who We Are

O Positiv Health is a Los Angeles-based women’s health company on a mission to support women through every stage of life—from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women’s health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support—offering vitamins, supplements, and personal care products that women trust.

Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Amazon, Tik Tok Shop, and  . We’re proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women’s health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact.

Join us, and you’ll have the opportunity to grow alongside a company that’s making a real difference.

Your Role

O Positiv is seeking an Associate Manager, Brand (Social + Influencer) to help grow the brand through a social-first approach to storytelling, community, creators, and partnerships
. This person will own day-to-day social, build content that performs, and play a key role in scaling our influencer program
—while using social insights to drive high-impact partnerships that begin as custom social-first activations and evolve into larger brand collaborations.

You’re a hybrid creative + strategist: hands-on with content creation, fluent in platform trends, and able to translate insights into execution. You know how to create scroll-stopping content, build relationships with creators, and develop partnerships that expand brand reach and relevance. The Associate Manager, Brand (Social + Influencer) reports to the VP of Brand and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.

Responsibilities and Duties

• Lead day-to-day social management, including publishing, optimization, and performance tracking across Tik Tok, Instagram, Linked In, and emerging platforms
• Own and manage the 60–90 day social content calendar, aligned to the broader marketing, retail, and product launch calendar
• Create and edit compelling social content (short-form video, memes, trending sound integrations, behind-the-scenes moments, campaign storytelling)
• Ensure all product launches are supported with thoughtful, high-performing social storytelling
• Use social listening tools to monitor trends, identify cultural moments, and inform content direction
• Provide regular reporting and insights with recommendations for improvement

Influencer Marketing & Partnerships:

• Identify, source, and recruit fast-rising influencers and viral creators who align with O Positiv for rapid-response content creation and brand partnerships
• Lead execution of influencer-led digital and social activations for key brand and product launches
• Innovate on influencer strategy by staying ahead of cultural trends, creator formats, and best practices
• Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
• Identify partnership opportunities that can grow O Positiv’s brand and social presence
• Develop and execute social-first partnership activations that can scale into larger, long-term collaborations
• Identify and evaluate co-branded giveaway opportunities and strategic brand alignments

Qualifications and Skills

Experience:

• 4+ years of experience in social media, influencer marketing, content creation, or digital marketing
• Familiarity and comfort in front of the camera, as well as with sensitive women’s health areas like vaginal support and PMS
• Obsessed with creating video content for social media with the ability to quickly react to trends and create brand-appropriate content on the fly.
• Deep understanding of Tik Tok, Instagram, and short-form content trends
• Strong video editing and storytelling skills; experience in Cap Cut,…