Associate Manager, Consumer Products Marketing & Franchise

Job Title
Associate Manager, Consumer Products Marketing & Franchise

Job Title
Associate Manager, Consumer Products Marketing & Franchise
Requisition
R026589
Job Description
Job Title: Associate Manager, Consumer Products Marketing (Temporary)
Reports to: Sr. Director, Licensing (AB) & Head of Partner Marketing (XGS)
Location: Santa Monica, CA
Position Overview
We are seeking a dynamic and detail-oriented Associate to manage consumer products franchise coordination, partner marketing and go-to-market activities for our consumer products programs. This role is pivotal in managing marketing approvals and pipelines, ensuring brand integrity across merchandise launches, direct-to-consumer platforms and other activations, and developing go-to-market strategies. The ideal candidate will bring a blend of project management, marketing and creative sensibility, and operational rigor to support our expanding program.

This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote.

Position Summary

Marketing Planning & Execution

• Develop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP&L team
• Collaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines.
• Develop and execute franchise-specific marketing plans across digital and physical, including social, e-commerce, and other activations.
• Support global go-to-market planning and long-lead commercial strategies in partnership with the category, DTC and collabs teams.

Call of Duty / Activision Franchise Coordination

• Participate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)
• Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives.
• Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines.
• Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies.

Project & Partner Management

• Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriate
• Track and report KPI’s for campaign performance, partner engagement, and creative throughput.

Detailed Responsibilities

• Partner Marketing
  • Manage day-to-day relationships with Licensees for product marketing, social marketing, public relations, creative marketing, etc.
  • Review and approve all marketing plans and provide strategic input
  • Collect impressions, impact metrics for our top campaigns every quarter
  • Maintain XGS team quarterly launch calendar
  • Route all creative campaigns, social, web, creative posts for approval through appropriate marketing teams
• Downloadable Content Strategy
  • Maintain and track all DLC requests for all franchises (WoW, DIV, HS, COD)
  • Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact.
• Retail Strategy
  • Support Retail Business Development Manager with materials across AB inclusive of presentation decks, talk tracks, assets, DLC, and franchise updates to help guide retail planning and strategy
  • Sync with RBDM and category team on a recurring basis
• Build relationships with , social, community teams across all franchises
  • Set up quarterly in-person meetings to build relationships

Franchise Coordination

Call of Duty Franchise POC

• Schedule monthly meetings with the business leads
• Prepare and maintain quarterly updates to present
• Schedule bi-weekly meetings with Brand/Social teams
• Attend weekly creative approval meetings
• Attend weekly legal approval meetings
• Schedule monthly meetings with Studios as needed for game updates
  • Prepare and summarize game updates via emails/decks and send to team
• Maintain COD franchise one…