Director, Trade Marketing

From nightclubs and quick-service restaurants to universities, offices, gyms, and festivals, Red Bull’s On Premise ecosystem serves as a space where energy and culture intersect. The Director of Trade Marketing is tasked with overseeing the strategic direction, development, and implementation of Red Bull’s trade marketing vision within the On Premise landscape.

This role is responsible for converting Red Bull’s brand and business priorities into exceptional trade marketing programs designed to enhance visible distribution, strengthen brand relevance, and drive increased consumption across all On Premise segments. These segments include commercial key accounts, festivals and events, non-commercial settings (such as workplaces, fitness centers, and colleges), vending operations, independent outlets, and distribution partners.

As a critical member of the On Premise Marketing leadership team, this Director collaborates closely with teams across Sales, National Accounts, Operations, and Global counterparts to deliver scalable programs, standardized tools, and measurable business results.