Brand Marketing Manager

About HFC

HFC is the Gen Z career platform helping students build real skills and opportunities while helping brands authentically engage Gen Z talent through ambassador programs, creator content, product testing, and more.

We're seeking a Brand Marketing Manager to own HFC's brand voice, content strategy, and creator programs — making sure we show up consistently across student-facing (Gen Z) channels and

B2B-facing (brand partner) channels.

You'll lead integrated campaigns, manage influencer programs, and guide social media to grow our presence across Tik Tok, Instagram, You Tube Shorts, Linked In, and more — ensuring HFC connects emotionally with studentswhileearning credibility with brands.

• Brand & Content Strategy:
  
  Define HFC's voice across Gen Z and B2B audiences, create dual-audience content calendars, and produce thought leadership that positions HFC as a category leader.

• Social Media Leadership:
  
  Own strategy for Tik Tok, Instagram, You Tube Shorts (Gen Z) and Linked In (B2B). Partner with social team to create engaging content and experiment with new formats.

• Campaign Execution:
  
  Lead cross-channel campaigns, experiential activations, and PR efforts that reach both students and brand partners.

• Performance & Optimization:
  
  Monitor brand health, analyze content performance, and iterate based on insights across both audiences.

• Experience:
  
  4–6 years in brand/content marketing with heavy social media focus. Direct experience running influencer programs end-to-end with measurable ROI.

• Short-Form Video Mastery:3+ years hands-on experience with Tik Tok, Instagram Reels, and You Tube Shorts. Proven track record of viral content, trend identification, and algorithm optimization.

• Gen Z Cultural Fluency:
  Native understanding of Gen Z digital culture, slang, memes, and values. Ability to create authentic content that doesn't feel corporate and spot emerging trends before they peak.

• Skills:
  
  Social-first mindset that balances Gen Z authenticity with B2B credibility. Strong project management, excellent storytelling, and data-informed creative thinking. Experience managing social teams.