Digital Associate Media Director

Since its founding in 2009, The Many has combined technology, creativity and empathy to make stuff consumers actively seek, engage and share. It has resulted in loads of integrated campaigns and award-winning work for social and digital, long‑form and creator content, and activations. The secret sauce: we harness the power of participation. Because if you look around you’ll notice that brands are no longer built in isolation, they’re built in participation with the many.

• Become an expert in your clients’ business and in how Programmatic media can fit into the bigger picture, with a deep understanding of the target, category, and clients’ competitors.
• Build a solid relationship with clients as their primary contact point on a day‑to‑day basis, with a high degree of responsiveness, and an understanding of how internal client teams work.
• Serve as a subject‑matter expert in the set‑up of in‑platform campaigns, platform opportunities and limitations, strategies, and best practices, including measurement & targeting capabilities, audience & testing strategies and plans, tracking/pixels, testing parameters, and tech & compliance barriers.
• Oversee the planning, implementation, execution, trafficking, and optimization of Programmatic, Social, and Search campaigns with the ability to also dive in and build campaigns from the ground up, troubleshoot and problem‑solve issues, and manage day‑to‑day delivery.
• Lead audience planning and data strategy architecture including development of first‑party data capture strategies.
• Stay abreast of current trends and emerging media to develop a comprehensive knowledge base of RTB and Mar Tech landscape and translate information into actionable ideas, and to stay current on platform updates, beta opportunities, and best practices.
• Proactively seek opportunities to keep clients competitive and develop industry and partner POVs through trend reports and email updates.
• Spearhead the creation and management of new and ongoing deliverables and processes, including media plan and budget documents, pacing, actualizations, etc. to ensure media campaigns and operations run smoothly.
• Lead a detailed and strict QA process that facilitates flawless digital campaign execution and delivery – from partner communications and managed service measurement studies, to in‑platform executions and optimizations – as the lead for quality control across self‑serve biddable channels.
• Have foresight and understanding of internal projects and processes to maintain and adjust timing of deliverables for the team at large, communicating updates to managers, leadership, and cross‑functional teams.
• Partner with the media team with strategic media planning for all bid‑based digital channels, and have a pulse on ongoing updates throughout the campaign, ensuring everything runs smoothly and effectively, and all ad accounts remain in good standing.
• Guide team members while collaborating with media & analytics teams to monitor and analyze performance, identify actionable insights, proactively recommend optimizations and shifts in strategies or tactics, raise and resolve any issues and discrepancies, and ongoing reporting needs.
• Develop and maintain strong relationships internally, with external agency partners, and relevant media sales vendors.
• Coach and mentor team members, including delegating work, reviewing work, providing strategic guidance, ensuring accuracy across all documents and deliverables, making sure deadlines are met, ongoing education and training, providing performance feedback in real time, completing performance reviews and feedback.
• Participate in larger areas of agency development, such as new business pitches, and interdepartmental education and collaboration.

• 6+ years of hands‑on in‑platform experience with Programmatic DSPs (Basis, Trade Desk, Amazon, DV360, etc.).
• 6+ years of hands‑on in‑platform experience with third‑party ad server and ad verification platforms (CM360, Innovid), including trafficking, creative asset management, tagging, floodlight, and audience creation.
• 6+ years of experience with web analytics and reporting tools including Google Marketing…