Vice President, Product Lifecycle

Overview

Vice President, Lifecycle Product

Title: Vice President, Product Lifecycle
Level: Executive
Hiring Manager: SVP, Commerce, Data, and Identity
Location: Los Angeles (primary);
New York (secondary);
Santa Monica, CA;
Glendale, CA
Business: Disney Entertainment and ESPN Product & Technology
Team: Marketing Technology

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses.

We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

Disney Entertainment & ESPN Technology division is seeking a visionary executive to lead as Vice President, Lifecycle Product (Mar Tech). This role unites Disney’s storytelling with precision marketing at global scale, turning brand intent into measurable growth. The VP will build a modern, privacy-safe system that empowers every campaign with speed, power, and reliability—elevating both creative and technical craft.

Reporting directly to the SVP, Commerce, Data, and Identity, and dotted-line into the broader TWDC Marketing organization, this leader will shape the future of Disney’s marketing technology, working alongside top product, engineering, and marketing minds.

• Define and execute the global marketing technology strategy
  , focusing on audience identity, unified messaging, creative velocity, experimentation, and performance measurement.
• Lead and mentor senior Mar Tech leaders
  , overseeing teams responsible for Disney’s Unified Messaging Platform (UMP) and Prestream Content Promotion.
• Drive innovation in privacy-safe marketing systems
  , ensuring compliance and trust across all channels (email, push, in-app, SMS).
• Champion creative and technical excellence
  , building modular creative systems and feedback loops powered by GenAI and secure rails.
• Establish and communicate clear KPIs aligned with business goals, connecting marketing spend to outcomes through advanced measurement frameworks (MMM, MTA, incrementality testing).
• Foster a culture of experimentation and learning
  , deploying portfolio testing, guardrails, and rapid feedback to optimize campaign performance.
• Collaborate cross-functionally with product, engineering, marketing, legal, finance, and executive sponsors to deliver cohesive, impactful solutions.
• Promote consumer-centricity and innovation
  , ensuring every campaign delivers the right promise to the right guest at the right time.

• 15+ years of marketing technology leadership experience, with a track record of driving measurable growth at scale for global consumer brands.
• Deep expertise in audience identity, unified messaging platforms, privacy compliance, and creative systems.
• Proven capability in leading and scaling global Mar Tech teams, managing complexity across international markets and technology platforms.
• Exceptional analytical and strategic skills, with experience in experimentation, measurement, and performance optimization.
• Outstanding communication and interpersonal skills, able to articulate vision and influence senior executives and cross-functional partners.
• Demonstrated success in talent attraction, mentorship, and development of high-performing teams.
• BS/BA required.

The hiring range for this position in California is $277,500 - $372,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience, among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.