Sr Analyst, Paid Social

Sr Analyst, Paid Social at Hawke Media

Hawke Media was founded on the idea that every modern business needs a CMO-level expert to lead data-driven, performance-focused digital marketing efforts. We customize solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. Shifting the agency paradigm by putting client success ahead of our own, we are featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, serving clients such as Red Bull and Verizon.

Our dynamic culture thrives on hard work and collaboration.

The Sr. Media Analyst, Paid Social participates in all aspects of clients’ paid social media campaigns, including initial planning, implementation, monitoring, optimization, analysis, and reporting.

• Manage buys from set‑up to keyword selection, through targeting buckets, optimization, pacing, and reporting.
• Determine campaign set‑up, including testing methodologies, reporting requirements, and optimization requirements to ensure full impact and efficiency.
• Lead monitoring and reporting of campaign performance, proactively communicating issues to internal team and clients when necessary.
• Oversee trafficing and site tagging, ensure sites are enabled and functioning, and QA all pixels.
• Take part in developing strategic social plans in tandem with internal teams.
• Integrate social insights, data, research, and analytics into overall planning and provide actionable recommendations.
• Combine data analysis and client feedback to pull together optimizations; configure, operate, and optimize campaigns to meet client objectives.
• Provide active‑voice optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients.
• Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives.
• Collaborate with Supervisor to identify problems and recommend solutions, and keep Supervisor updated on status and timing of deliverables.

• Basic knowledge of analytics and performance media.
• Familiarity with marketing principles, analytics, and concepts.
• Strong Microsoft Excel and PowerPoint skills.
• A strong writer and presenter.
• A left‑and‑right brain thinker – a data‑powered strategist.
• An independent worker with strong time‑management and organization skills.
• A problem solver with foresight and the ability to develop creative solutions.
• Detail oriented, committed to follow‑through.
• Nimble and flexible to succeed in a fast‑paced environment.
• A strong team player, willing to roll up your sleeves.
• Interested in the social landscape and a desire to innovate and keep up with trends.
• A supporter of and advocate for diversity, equity, and inclusion.

• Optimize campaign performance while establishing benchmarks for marketing automation, CRM, and other technologies to support execution.
• Comprehension of applied marketing strategies – learning sales and marketing funnels, audience segmentation, and consumer conversion paths.
• Excellent verbal and written skills; strong organizational abilities, multi‑tasking, and attention to detail.
• Create ads that convert across platforms, researching and practicing to stay ahead of the latest updates in tools, techniques, and methods related to social media.
• Ability to learn and grow with Hawke’s internal strategy within the channel.

• Competitive base salary.
• Equity participation in select transactions.
• Health, dental, vision, and 401(k) with company match.
• A results‑driven, entrepreneurial culture with high visibility to the CEO.

Mid‑Senior level

Full‑time

Business Development and Sales

Advertising Services