Head of Digital

About HYBE America

HYBE America is part of HYBE, a global leader at the intersection of music, entertainment, and technology. We represent some of the world’s most influential artists and continue to expand our creative and cultural impact across the Americas. At HYBE, we believe in the power of music and foster a culture built on Passion, Autonomy, and Trust.

The Head of Digital will guide the overarching digital vision for HYBE America, leading high-impact digital strategy, content, innovation, and fan engagement initiatives across all HYBE America business units and affiliated labels. The ideal candidate is a senior leader with a deep and diverse music industry background, an expert understanding of digital trends (with a strong focus on K-Pop and Pop), and a proven ability to operate at both visionary and operational levels.

This role will lead, guide, and mentor the Digital team responsible for day-to-day execution, while setting long-term strategic direction across content, social, paid media, CRM, and platform partnerships. The Head of Digital will also serve as a key liaison across multiple HYBE-owned labels in both the U.S. and Korea, ensuring alignment on campaign strategy, communication workflows, and best-in-class digital execution.

This position requires a strategic, forward-thinking leader who thrives in a fast-paced, highly collaborative environment and can effectively influence stakeholders across global teams. This is a full-time, hybrid role based in our Santa Monica office, with in-person collaboration 3-4 days per week.

Leadership & Cross-Label Strategy

• Lead, manage, and mentor HYBE America’s Digital team, ensuring high performance, clear communication, and consistent execution across all clients and campaigns.
• Define digital strategic priorities for HYBE America and ensure seamless alignment across internal teams, artist management, and HYBE-owned labels globally.
• Serve as the primary cross-functional liaison between HYBE America, HYBE HQ Labels, and other HYBE-owned label entities to coordinate campaign strategies, timelines, approvals, and digital goals.
• Oversee department resourcing, workflows, and process optimization to support scale and operational excellence.

Content & Digital Strategy

• Develop and oversee the execution of content calendars across clients at a macro level, ensuring clear cross-team communication and troubleshooting escalations as needed.
• Guide implementation of digital plans and strategies in collaboration with internal teams, artists, agents, brands, and other departments.
• Oversee label partner and third-party digital agency relationships to shape and execute artist digital strategies, intervening at the leadership level when needed.
• Advise brand partners and talent agencies on posting commitments for brand deals and partnerships, ensuring deliverables are aligned, coordinated, and approved across stakeholders.

CRM & Fan Engagement

• Oversee the strategic approach to CRM, including management of artist email lists and execution of email marketing campaigns (newsletters, announcements, fan initiatives).
• Provide leadership on artist website content strategy, ensuring timely updates and a cohesive fan experience.

Digital Activations & Mini-sites

• Lead vision and oversight for the creation and maintenance of artist mini-sites or landing pages for major campaigns.
• Guide development of interactive digital activations that deepen fan engagement and drive campaign momentum.

Partner Management

• Build and maintain senior-level relationships with key partners such as Tik Tok, Meta, Vevo, You Tube, and Twitch.
• Oversee pitching strategy for new releases and catalog activity to secure placements, marketing support, and platform visibility.
• Provide leadership oversight for Vevo Live Performances from pitch through production and delivery.

Operations

• Oversee campaign budgets, ensuring strategic allocation of resources and efficient tracking of expenses across releases.
• Approve vendor invoices and reconcile project finances with HYBE America Finance and HYBE HQ Labels.
• Manage financial workflows including billbacks, agreements, and vendor partnerships at…