Audience Insights and Analytics Lead

About the Company

Teamwork makes the stream work. Roku is changing how the world watches TV. Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

As an Audience Insights & Analytics Lead within the Ad Sales organization, you will be working hands‑on with our first‑party log data to develop and own projects that will inform clients of how culture plays out on Roku.

• Partner cross‑functionally with Sales, Marketing, Strategy, Measurement, Communications, and Content to address audience questions and initiatives
• Design and execute analyses that highlight user behavior and advertiser opportunities, particularly around sports, holidays, and cultural moments
• Serve as a go‑to partner for Ad Sales to develop bespoke audience and behavioral insights for large sponsorship opportunities
• Use a “full stack” approach to insights: formulate research questions, write SQL, analyze results, build visualizations and slides, and present findings to stakeholders and clients
• Build and optimize self‑serve tools and dashboards for internal teams; document processes to help the Audience Insights team scale
• Contribute to thought leadership opportunities, ranging from whitepapers to quick press‑optimized insights that capitalize on fleeting moments

• 5+ years of analytics or insights experience in media, technology, or advertising organizations
• Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large datasets
• Knowledge of the TV industry and Roku's strategic position in the landscape

• SQL expertise: translate business questions into complex queries and thoughtfully leverage subqueries, CTEs, and window functions
• Ability to “turn math into English”: transform raw data into compelling narratives and visuals, making the “so what?” clear to stakeholders
• Creativity with data: go beyond a prescribed or trodden approach and develop new, innovative ways to answer insights questions. Can work dynamically and pivot as needed
• Comfort exploring new datasets and piecing together knowledge as you go

• Interest in sports, content, and pop culture
• Knowledge of TV measurement vendors, methodologies, and terminologies; familiarity with syndicated TV reporting, particularly Nielsen's NPOWER
• Experience ideating, building, and scaling home‑grown tools, products, or dashboards
• Knowledge of statistical methods (e.g., clustering, predictive modeling, regression) applied to business problems
• Proficiency with R or Python; experience building in Tableau or Looker
• Experience working with consumer or user insights

Los Angeles Only – The estimated annual salary for this position is between $110,000 - $135,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. Located in New York City, Los Angeles, or Chicago.

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to