Senior Director, US Provider Access Strategy & Marketing

Senior Director, US Provider Access Strategy & Marketing

The Sr Director
, Head of US Access Strategy & Marketing reports to the Head of US Market Access and is responsible for shaping Kite's national Access strategy in partnership with the US Market Access Leadership Team. This person leads the US Access Strategy and Marketing Team with a focus on both in-line and launch products. The team is responsible for the development of all access strategies, tactics, and resources, including payer strategy and engagement, ATC expansion, onboarding, community enablement, and related work.

The person in this role chairs the ATC Network Optimization, Expansion and Onboarding Committee in partnership with the EDs of Customer Engagement, US Medical Affairs, US Quality, US Strategic Account Management, and GACO and oversees the team that develops all strategies, tactics, and resources to support related initiatives. This role leads the development of scalable, future-focused initiatives that enhance provider and payer readiness, optimize CAR-T service line economics, and support long‑term sustainability of Kite's cell therapy portfolio across payers, organized health systems, IDNs, GPOs, and other relevant providers.

The individual in this role is a key member of the US Market Access Leadership Team and collaborates closely with internal and external stakeholders to drive innovation in provider engagement. This position is based in our Santa Monica, CA headquarters.

• Partner with US Market Access Leadership Team and other cross‑functional colleagues to develop the US Market Access strategy and tactical plan
• Oversee development of strategies, tactics, and resources to enable the expansion of Kite's ATC network into the community oncology setting in line with national and local strategies and needs
• Oversee development of strategies, tactics, and resources to enable and optimize ATC onboarding and success, partnering closely with the sales organization to ensure smooth handoffs and overall customer experience
• Develop and chair Kite's US ATC Network Optimization, Expansion and Onboarding Committee in partnership with the EDs of Customer Engagement, US Medical Affairs, US Quality, and GACO
• Lead the development and execution of payer strategy, including engagement with national and regional payers to support access to Kite's cell therapy portfolio
• Oversee payer marketing initiatives to ensure alignment with overall market access strategy and to effectively communicate value propositions to payer audiences
• Drive value marketing efforts, including the creation and dissemination of compelling value stories tailored to payer needs and priorities
• Develop and maintain payer‑facing tools and resources that support reimbursement, coverage decisions, and economic evaluations
• Collaborate cross‑functionally to ensure payer strategy and value messaging are integrated into launch readiness and ongoing commercial activities

• Oversee development of all provider‑facing market access resources, including training material, onboarding content, etc.
• Oversee development of all provider‑facing ATC expansion tools, initiatives, and resources, including PRC submission and pull‑through

• Partner closely with Arcellx and the Kite MM launch team to prepare the marketplace for the launch of anito‑cel; direct and oversee all provider‑ and payer‑facing access strategy, contracting strategy, and relevant discussions with assigned accounts and customers
• Provide a provider and payer POV for all relevant US Business Development discussions as needed/required
• Work closely with peers in US Government Affairs and Global CAR‑T Vision (FACT, etc.) to ensure strategic consistency across Kite; support all key coalitions and industry partners in provider‑ and payer‑facing efforts

• Responsible for aggregate provider learnings, insights, relevant patient journey work, and associated intelligence to inform business strategy; provide support and direction to the US Market Access CIAO partner team
• Oversee cost of care resources and data, and relevant…