Senior Brand & Visual Designer

Who We Are

Founded in 1995,
XDS (Xidesheng) is one of the world’s largest bicycle manufacturers, producing over 8 million bikes annually and serving riders in more than 80 countries. Our high‑end division, X-Lab
, partners with the UCI World Tour Team XDS Astana to engineer the next generation of performance bikes.

As we expand into the U.S. market, we’re building a small, elite team that blends performance design, brand storytelling, and premium consumer experience.

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XDS USA is seeking its first Senior Brand & Visual Designer — a hands‑on creative leader who can bring the brand to life across every touchpoint: marketing campaigns, product visuals, packaging, and dealer environments.

You’ll shape how the world experiences XDS and X‑Lab — from a digital ad to a bike box, from a race‑day display to a retail rack. This is a rare opportunity to define the design DNA of a global brand entering the U.S. market.

• Lead creative direction and execution for marketing assets — including ads, campaign visuals, web and social content, and trade show graphics.
• Develop visual systems and templates for consistency across global and U.S. markets.
• Partner with marketing to design launch materials for new bikes, campaigns, and dealer activations.
• Ensure a consistent, premium brand language across all touchpoints.

• Design bike paint schemes, decals, and component graphics that reflect the brand’s identity and performance ethos.
• Oversee packaging design, including bike boxes, accessories, manuals, and hangtags — ensuring functionality, sustainability, and visual impact.
• Collaborate with product and factory teams on material finishes, coatings, and color accuracy.

• Create in-store and dealer marketing materials: point‑of‑purchase displays, rack signage, banners, posters, and merchandising kits.
• Develop trade show booth visuals and experiential graphics for U.S. events and expos.
• Support the rollout of the U.S. dealer visual identity program.

• Work closely with product, marketing, and supply chain teams across the U.S. and China.
• Manage external design vendors, photographers, and printers when necessary.
• Maintain strong visual standards and version control across digital and print assets.

• 6–10 years of experience in brand, visual, or industrial design — ideally in consumer, outdoor, or mobility brands.
• Experience with designing branding for physical consumer goods.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects); familiarity with 3D and rendering tools (Keyshot, Blender, etc.) a plus.
• Strong understanding of print production, packaging, and color management.
• Experience designing across both digital and physical mediums — from social to booth displays to product graphics.
• A refined aesthetic sense that balances performance, minimalism, and visual clarity.
• Passion for cycling, mobility, or design that moves people — literally and emotionally.

• Skills in quick mockups and rapid content creation cycles.
• Interest in pop culture and understanding of bicycle design history.
• Familiarity with Figma, After Effects, Unreal Engine and other design tools.

• Competitive salary.
• Demo bike fleet and comprehensive travel allowances.
• Generous time off policy.
• Health, dental, and vision insurance.
• Monthly Fitness Stipend.
• Office space in beautiful Venice, California.