Global Art Director, Digital

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

lululemon Brand Creative is the soul of the brand, bringing to life a modern vision of wellbeing through movement and mindfulness.

core responsibilities

The Art Director, Digital Brand Experience leads the visual execution of brand and product storytelling across lululemon's global digital ecosystem, spanning seasonal campaigns and always-on commercial experiences (web, app, and digital retail). Reporting into senior creative leadership, this role translates broader creative vision into cohesive, high-impact visual systems and executions. The Art Director sets visual standards, guides design teams, and ensures exceptional craft, consistency, and clarity across all digital touchpoints.

• Lead visual direction and execution across digital campaigns and core commercial experiences, including campaign landings, PDPs, category pages, and digital retail screens.
• Translate brand strategy and creative concepts into clear visual frameworks, design systems, and executional guidance.
• Manage and mentor Digital Designers, providing direction, feedback, and quality oversight across multiple work streams.
• Oversee day-to-day creative execution, ensuring all outputs meet brand standards for typography, layout, imagery, hierarchy, and overall craft.
• Partner closely with Creative Directors, Global Brand Creative teams, and external creative partners to bring campaign and seasonal concepts to life through digital-first visual design.
• Collaborate with UX, Ecommerce, and Product teams to ensure visual design supports usability and guest intent while maintaining strong brand expression.
• Review work throughout the design process, guiding iterations and ensuring consistency across platforms, regions, and formats.
• Drive the evolution and application of digital design systems, templates, and visual guidelines to enable scalable execution.
• Present creative work and visual rationale to cross-functional partners, building alignment and confidence in design decisions.
• Stay connected to cultural, design, and digital trends to continuously elevate visual quality and relevance.

qualifications

• 6-8 years of experience in digital design, art direction, or brand creative, in-house or at a creative agency.
• Proven experience leading visual execution across campaigns and digital commerce or content-driven platforms.
• Strong command of typography, layout systems, color theory, composition, and visual hierarchy.
• Experience managing and mentoring designers, guiding work from concept through delivery.
• Comfortable working under broader creative direction and translating high-level vision into executable outcomes.
• Strong collaboration and communication skills across creative, UX, product, and external partners.
• Confident presenter with the ability to articulate visual decisions clearly and persuasively.
• High bar for craft, consistency, and detail in fast-paced, high-visibility environments

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes
Authorization to work in the United States is required for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $103,500-$135,900 USD annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for…