Manager, Programming - Culture & Brand

Overview

The Manager, Programming – Culture & Brand will be responsible for curating, scheduling, and optimizing culture (music & dance) and brand content across owned and managed channels. This role will play a critical part in driving audience engagement and brand awareness by creating compelling content that resonates with the culture and brand community. This role will collaborate with cross-functional teams, including production, social media, and marketing, to ensure content aligns with brand objectives and maximizes its reach and impact across platforms.

• Content Curation & Programming:
  Develop a deep understanding of the culture and brand content library, including live events, artist profiles, original series, and brand projects. Build and maintain the culture and brand programming content calendar for owned and managed channels, including You Tube, Tik Tok, Instagram, Facebook, and third-party platforms. Lead execution of multi-platform digital programming campaigns for Red Bull’s slate of culture and brand projects, events/shows, original video productions, music competitions, and editorial on our website.
  
  Collaborate with internal teams, such as Production, Social Media, Communications, and Marketing, to align on content strategy and execution. Define clear success metrics for programming, including video views, minutes watched, and engagement rates. Ensure content is optimized for the platform it’s published on, implementing a "content in context" approach for all programming. Advise on storytelling opportunities and engaging web experiences for Culture & Brand programs on  An early adopter of new media trends and practices;
  
  knowledge sharer of learnings to instill best practices for the media network team.

• Optimize channel performance by developing strategies for content scheduling, featuring, and improving the overall consumer experience. Work closely with the Culture and Brand Communications teams to maintain a consistent tone of voice across all social media and digital channels. Develop platform-specific strategies for engaging audiences and driving organic growth through content. Tell the story of Red Bull’s culture and brand programs across digital platforms to reach and engage target audiences.
  
  Constantly sharpens strategies of Owned, Managed channels and 3rd party distributed channels, identifies potential programming partner channels, and builds consistent holistic programming and release plans across the Red Bull Media network – locally runs channels, 3rd party distributed channels and global Red Bull channels.

• Collaborate with the global programming team to ensure that Culture & Brand content aligns with the broader content strategy and best practices. Share insights and learnings with regional teams to ensure alignment across the organization’s media network. Stay up-to-date with industry trends, competitor programming, and audience behavior to inform future content strategies. Work with the Production and Communications teams to optimize content performance based on platform goals and objectives.
  
  Collaborate with Programming teams across departments to gather and share best practices and learnings. Partner with Culture and Brand Marketing and Communications teams to understand program objectives to inform programming campaigns.

• Use internal systems to track, analyze, and optimize the success of programming initiatives. Set up regular reporting on key performance metrics and provide actionable insights to improve future campaigns. Produce impact reports on content and programming performance for key stakeholders, highlighting areas of success and opportunities for improvement. Extract metrics-based best practices and key learnings from digital programming initiatives to inform future campaigns.

• Collaborate with cross-functional teams to develop strategies that drive audience growth, engagement, and retention. Ensure programming aligns with key brand moments, cultural events, and artist projects to…