Social Media Specialist - Red Bull Air Force

Responsibilities

• The Social Media Specialist for Red Bull Air Force, reporting to the Social Media Manager, will be responsible for daily copywriting, publishing, and community management across our Red Bull Air Force social media communities.
• The ideal candidate is a native consumer of short-form content platforms, with a passion for extreme sports, aviation, and storytelling that captures the thrill and precision of the Red Bull Air Force. You will help evolve the tone of voice for these channels, produce content that resonates with aviation enthusiasts, and build a loyal community around one of Red Bull’s most iconic teams.
• Collaborate closely with Marketing, Programming, and the Red Bull Air Force team to ensure alignment in brand messaging and content strategy.
• Be a social content expert who can work cross-functionally to shape ideas, stories, and posts in a way that our athletes and stakeholders are excited by.
• Work with internal teams to define, track, measure, and promote successful outcomes and tactics.
• Oversee the day-to-day management of Red Bull Air Force’s social channels, ensuring a cohesive brand presence and a consistent flow of high-quality, on-brand content.
• Develop and implement channel-specific strategies to optimize content performance, audience growth, and watch time with our key demographics.
• Manage content calendars and publishing schedules, ensuring a consistent flow of fresh and relevant content across channels.

• Strong copywriting skills with the ability to adapt voice and tone for different platforms
• Deep knowledge of Instagram, Tik Tok, and Facebook creation best practices
• Experience managing publishing and community engagement for brands
• Proficiency in Adobe Premiere, with the ability to edit, package, and deliver short-form assets efficiently
• Strong awareness of emerging content trends and platform updates
• Excellent communication, organization, and collaboration skills

• Passion for aviation and extreme sports