Creative Strategist

Creative Strategist

Location: Remote

MUD TR is a fast-growing wellness brand redefining the coffee ritual with functional, coffee‑alternative blends made with functional mushrooms to support focus and well‑being. What started with our Original blend (Chai) has expanded into a growing lineup including Coffee, Matcha, Turmeric, and Rest, with more on the way. We've also expanded into functional nutrition with Nourish, a mind & body protein and the first protein shake with adaptogens.

As we grow, we’re expanding our retail presence while maintaining a strong focus on DTC — meeting customers wherever they shop and helping them build better daily routines. Performance creative is one of our biggest growth levers, and this role sits at the center of that engine.

The Creative Strategist is the strategic owner of MUD TR’s performance creative — responsible for turning customer insight, cultural signals, and performance data into ads that convert at scale.

This role operates at the intersection of creative thinking, performance marketing, and operational execution
. You are the brain behind our ads: defining angles, shaping narratives, writing scripts, and guiding creative direction across Meta, Tik Tok, You Tube, and emerging platforms. You’ll partner closely with Growth, Partnerships, Creative, and external creatives to ensure we’re producing a high volume of differentiated, high‑performing creative — quickly, consistently, and intelligently.

What sets this role apart is its dual focus on creative excellence and systems thinking
. You’ll zoom in to understand why a specific hook is outperforming, why a narrative is fatiguing, or how a format shift changes engagement. You’ll also zoom out to see how individual ads stack to build the brand — shaping repeatable frameworks, scalable workflows, and a long‑term creative point of view rooted in MUD TR’s mission and values, and designed to build trust, familiarity, and emotional resonance over time.

AI is a core accelerator in this role — not as a replacement for creative judgment, but as a force multiplier. You’ll use AI tools to increase speed, expand ideation, and tighten feedback loops, while maintaining a high bar for creative quality and brand integrity.

• Own the strategy behind all performance creative and UGC advertising across paid channels.
• Translate customer research, audience insights, and performance data into winning creative angles and messaging.
• Analyze top‑performing and underperforming ads to extract insights and inform iteration strategies.
• Develop clear creative POVs for campaigns, product launches, and evergreen testing.
• Partner with Growth to ensure creative strategy aligns with channel goals, funnel stage, and performance targets.

• Write high‑performing ad scripts, hooks, and narrative frameworks rooted in audience psychology.
• Turn insights into compelling, conversion‑focused stories that capture attention in the first seconds.
• Build and work within modular script systems that allow for rapid testing of hooks, angles, CTAs, and formats.
• Maintain and evolve a library of proven scripts, hooks, and creative frameworks based on performance learnings.

• Champion creative experimentation to expand formats, messaging, and storytelling approaches.
• Identify whitespace opportunities through competitive analysis, cultural trends, and performance gaps.
• Push creative diversity to prevent fatigue and unlock new growth pockets.
• Translate customer experiences and objections into fresh, authentic representations of the product and brand.

• Use AI tools to accelerate ideation, scripting, iteration, and performance analysis.
• Apply AI to generate script variations, refine copy, build mood boards, and synthesize insights.
• Build and maintain a fast, iterative creative pipeline: insight → ideation → prototype → launch → analyze.
• Balance automation with human creative judgment to improve both speed and strategic depth.

• Run creative meetings, manage timelines, and…