GM, Retail

Employment Type:
Full-Time

Compensation: $160,000 - $170,000 + up to 25% incentive

Plug is the only wholesale platform built exclusively for used electric vehicles. Designed for dealers and commercial consignors, Plug combines EV-specific data, systems and expertise to bring clarity and confidence to the wholesale buying and selling process. With the addition of Trade Desk™, dealers can quickly receive cash offers or list EV trade-ins directly into the auction, removing friction and maximizing returns.

By replacing outdated wholesale methods with tools tailored to EVs, Plug empowers dealers to make faster and more profitable decisions with a partner they can trust. For more information, visit (Use the "Apply for this Job" box below)..

As Plug expands its marketplace capabilities, we are launching a Retail offering that brings vehicles directly to consumers—leveraging an asset-light model built on strong operating partners rather than owned infrastructure.

The GM of Retail will be responsible for launching Plug’s first retail location in Los Angeles, proving the operating model, and expanding the program nationwide.

This role owns the direction, execution, and performance of Plug’s Retail program. While this role does not directly manage a large team, it carries clear authority over Retail strategy, priorities, and operating decisions, and requires close partnership with Plug’s functional leaders and external operating partners.

• Own the end-to-end launch of Plug’s first retail location in Los Angeles.
• Define launch scope, timelines, and readiness criteria.
• Coordinate internal teams and external partners to bring the location live quickly and reliably.
• Ensure regulatory, operational, and customer experience requirements are met at launch.

• Design and refine Plug’s asset-light retail operating model.
• Establish Plug’s retail standard, leveraging a data-driven approach to maximize throughput, margins and customer experience
• Monitor partner performance and continuously improve quality, speed, and cost.

• Drive alignment across Product, Ops, Dealer Success, Marketing, Legal, and Finance.
• Lead weekly cross-functional working groups to unblock issues, make tradeoffs, and keep milestones on track.
• Define and own core Retail KPIs including conversion, margin, inventory turn, retail mix and customer satisfaction.

• Capture learnings from the LA launch and codify them into a repeatable playbook.
• Develop a clear framework for selecting and launching new markets.
• Lead expansion into additional cities once the model is proven.
• Identify when additional resources or dedicated roles are required to support scale.

• 7+ years of experience in marketplaces, automotive, operations, or consumer businesses.
• Experience launching or scaling a new product, program, or business line within an existing organization.
• Proven ability to lead cross-functionally without formal authority.
• Strong operational judgment and comfort navigating ambiguity.
• Clear communicator with strong stakeholder management skills.
• 50%+ travel to support launches in future cities

• Automotive or EV ecosystem experience.
• Marketplace, logistics, or pricing background.

• Direct ownership of a core growth lever in a rapidly evolving market.
• Opportunity to shape Plug’s external ecosystem from early stages.
• Work directly with operators who have scaled multi-billion-dollar businesses in automotive, EV, and marketplaces.
• High impact, high autonomy, and clear line of sight to company-level outcomes.

This full-time position is based in Santa Monica, CA. We welcome candidates from all locations to apply, provided they are willing to relocate to Plug HQ for the role. Relocation assistance will not be provided for successful candidates. Plug is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Ready to build something from scratch and lead with impact? We’d love to meet you. Email  with your best pitch as to why we should connect with you!